A note on brevity Let me keep it brief. Whether your blog is long or short remember: “When we read, we hear a rhythm. There is a rhythm to the words”, according to Tomasz Tunguz. Were you around six months ago during the rise of this social media...
I laugh at myself most days, I need to otherwise I take myself too seriously. I find myself looking for meaning in almost everything. I have been on summer break staying in a holiday house on the beach. Each day my husband and I (and the new puppy Jackford) walk the...
Procrastination: the enemy of planning We are all about planning this month in our business community and in sticking to the ‘plan’, I have set aside a whole day to plan for a very busy few months ahead. Yet as I sit down to get things done, I’m finding anything and...
Painting a picture of our future Back in the day, RedBalloon’s vision or Big Hairy Audacious Goal (BHAG), was for 10% of the Australian population to have had a RedBalloon day by 2015. We’re in 2017, and have provided 3.8 million experiences so far, I...
Creating purpose in your business Mission Statements Let’s think about the concept of a mission statement. A mission statement is a declaration of what you intend to get done — it is all about doing. What if you look at it from another angle, maybe instead of...
Finding pleasure in purpose Purpose is a person’s sense of resolve or determination; it’s the reason for which something exists or is done. As purpose is our theme this month, I thought I’d share the below excerpt I wrote ten years ago in Danny...
Business Branding and Purpose I have lived and worked my whole life in and around business owners; even when I was in marketing for Ansett and Apple, my role was working with business owners. One campaign I ran for Apple was about how as a business owner, you need to...
Five lessons from my visit to the Facebook Campus It is no coincidence that as you enter 1 Hacker Way — Facebook global headquarters — it feels like Disneyland… literally. In 2009 when Facebook purchased the site in Menlo Park from Sun Microsystems (they reversed the...
