21 Day Challenge… is anybody listening?

21 Day Challenge… is anybody listening?

As I sat in the back of a taxi rushing from one appointment to another this week… quick to check my phone for messages as soon as I jumped in the cab, the taxi driver asked “And how’s your day going?” I stopped and chatted and found out what he thought of the troubles...

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How to flourish!

How to flourish!

Flourish is such a delightful word… it makes me think of growth, vibrancy, and excitement; such a positive word. During the research for my recent TEDx presentation – I listened to the headmaster of my daughters school speak of the work by the New Economic Forum…  and...

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What Does The Perfect Work Week Look Like?

What Does The Perfect Work Week Look Like?

Andrew May poses the question ‘What does the perfect week look like?’ Is it an 8 day week? If you had an extra day what would you do with it? Apparently, 63% of Australian workers are sleep deprived. It is much harder to be productive, let alone enjoy what we do if we...

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Emotional Brand Connection

Emotional Brand Connection

Three steps to Emotional Brand Connection There are three clear stages to achieve authentic, real employer branding communications.  I discussed in the previous entry stage one – which is the logical connection to the organisation. This is all about compliance… and...

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It must be LOVE.

It must be LOVE.

Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo’s on trucks. It’s about an authentic, real and open conversation that is created spontaneously...

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Marketing 101

Marketing 101

Lessons from Marketing 101 Years ago when I ran marketing workshops as part of my previous business I came across the old 1950’s print advertisement with the grumpy old man sitting in a chair who says… “I don’t know who you are. I don’t...

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