This episode is all about customer experience and customer promise – whilst what is presented to us differs vastly in terms of customer groups, markets and audiences – the fundamentals of brand promise remains the same; Does the customer believe that...
I was asked last week, in an interview as part of the ANZ Business Ready program at #IdeaNation hosted by B-School, what makes a great pitch. Even though a third of my new book Ready To Soar is dedicated to answering that question, I think there is one element that...
Shark Tank S2 Episode Nine on TEN Another magical episode of Shark Tank Australia – exploring what it takes to turn an idea into a business. This episode we have many seasoned entrepreneurs that are looking to supercharge their businesses with the help of...
“Is this a dream or a nightmare?” This is what we set out to discover in this episode of Shark Tank – clearly I am incredulous about something – the joy of discovering is not lost on even battle worn one’s like me. There was the...
Your Closet – For Millennials young women who want to wear designers formal dresses (and then send them back for another one). – the allure of “no ownership” is moving beyond housing and cars and has transformed retail shopping entirely. Gone...
There is such wonderful variety in each episode of Shark Tank and episode six is true to form – Aussie innovators who bet it all to get their idea off the ground. From Road Traffic Control to the eradication of skin cancer – getting you anything anywhere...
Sometimes I simply laugh because as I start each week with the question – “what is the one thing that I need to get done this week so that if I get it done everything will become easier?” This might seem like an easy question… however this week...
Here are my notes that I took on set during the filming of Episode Five. If there is a word to describe this episode, it would be #Courage. All entrepreneurs by nature must be courageous – but may show it in different ways. All the businesses we see tonight have...