I was sitting quietly at my desk last Wednesday… going through some emails, being intentional about getting back to people as soon as I can when I get an email from Pip Marlow – Microsoft Australia Managing Director. I don’t know Pip so it was...
My colleague Sarah – Head of Marketing at RedBalloon picked this detail up – and she shared with me because she knew that I LOVE this sort of thing. Years ago when I worked at Apple I was accountable for marketing to the printing and publishing industry....
As the year draws to a close – one begins to reflect on the year, it’s ups and downs – and then what the next year might look like. I have not been blogging quite as often – simply because I have been setting aside that time to write a book....
Years ago – at the very beginning of time (well it feels that long ago), we began to think about what RedBalloon could look like. I took my hard earned $25k and visited a web developer. $25,000 later I had a very average website with no content management system. The...
I was invited a few weeks ago to attend the V8 Supercars in Launceston… in the 12 years I have now worked at RedBalloon I have seen many a car (and been in side many a V8) as they raced around the circuit…. and given that the event was in Tasmania –...
This year is off to a flying start and we are already seeing some very positive shifts. This is what I have already noticed. What have you found that is different this year than last? 1. Customer intimacy becomes reality – not only have we moved our language away from...
Over the years I have had many people say to me “what a fantastic idea RedBalloon is..” often followed by the statement “I was going to do something like that” or “I wish I’d thought of it.” Ideas and creativity are critical to the success of any venture. I was in...
Just listening to Richard Watson of nowandnext.com – the Futurologist who wrote Future Files. First of all, I like a bloke who will make up words to suit the occasion (see some of them below). Secondly who will poke fun about his own profession and thirdly who, when...
