Main navigation

My colleague Sarah – Head of Marketing at RedBalloon picked this detail up – and she shared with me because she knew that I LOVE this sort of thing.

Years ago when I worked at Apple I was accountable for marketing to the printing and publishing industry. The design community took me aside and taught me about detail and consistency (demanding this from the Mac – now we take all that WYSYWIG stuff for granted). Brand recognition is built through consistency.

I have often wondered why and how Google can have so much fun each day by presenting its logo to suit the mood of the day in it’s search engine. With a billion searches done daily you would think that consistency is everything. The point is once you are at Google you know that you are there – no recognition required – so instead they use the logo to entertain and give personality to the brand.

That is not the case when the logo is used elsewhere – style guides abound – and perfection is important. A brand needs to get it right! For those with an eye for detail it represents whether a business does take care of the detail in other aspects of the business too. It speaks of it’s integrity and it’s values.

So what did Google do recently? It moved the “g” right one pixel and the “l” down and right one pixel, according to one eagle-eyed Redditor. Done to fix a very slight problem with the kerning of the letters.

Gizmodo wrote about the change, and got this statement from Google: “Great to see people notice and appreciate even single-pixel changes—we tweaked the logo a little while ago to make sure it looks its sharpest regardless of your screen resolution.”

Compare the two versions of the logo below, also via Gizmodo:

 

Reader Interactions

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.

@naomisimson

  • Reflecting on this weeks planning session... people of different backgrounds, different ages, nationalities all united by a shared senses of #purpose to do something meaningful and valuable for others. #leadership #quote
  • Each year I look at what it is I want to achieve. And how I want to contribute. I also build new messages and insights for my keynotes. One topic I’m considering is Influence... how to impact others. This will incorporate personal leadership, but it is far more shifting viewpoints and aligning people.  This is what I’m working on at the moment.  What are you planning for 2018?
  • Looking good team! #BRG #kickoff
  • Oh it’s all about #BRG and 2018 for the next few days ❤️ Love to plan 💙Love to dream @redballoon @getredii @davidchristopheranderson @wrappedbyredballoon
  • Loveit @redballoon and this is what we do for our day job!

follow

download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email