Adapting to find growth

Adapting to find growth

Adapting to external factors quickly helps find growth Depending on which day you read this, the world is likely to be very different than the day before. Adapting to these moment by moment changes for small businesses has become paramount to survival. Customer...

Read More

Amazon: The retail jungle for David and Goliath

Amazon: The retail jungle for David and Goliath

Blocking Australian customers from Amazon? Will David have any chance at all in this battle for customers? I would like to believe so. I ask myself the question why other US retailers have tackled the new Australian GST laws differently, when Amazon has chosen to...

Read More

Difference between traffic and audience

Difference between traffic and audience

Traffic vs audience is about quality, not quantity There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT...

Read More

Afterpay in Australia

Afterpay in Australia

The instant gratification of Afterpay The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method, it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s...

Read More

Retail trends 2018

Retail trends 2018

Retail has changed forever — we must adapt Retail will never be the same and we need to get used to it. I have attended two retail transformation conferences in the last few weeks and the message is clear: retail IS disrupted. This is not a downturn. Forever the...

Read More