Amazon: The retail jungle for David and Goliath

Amazon: The retail jungle for David and Goliath

Blocking Australian customers from Amazon? Will David have any chance at all in this battle for customers? I would like to believe so. I ask myself the question why other US retailers have tackled the new Australian GST laws differently, when Amazon has chosen to...

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Traffic vs audience is about quality, not quantity

Traffic vs audience is about quality, not quantity

Difference between traffic and audience There is a difference between ‘traffic’ and audience. It’s a quality, not a quantity, game I’m sure I’m not alone in having clicked on an article or blog after being sucked in by a disingenuous headline. The NT News aside,...

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The instant gratification of Afterpay

The instant gratification of Afterpay

Afterpay in Australia The instant gratification offered by payment gateways like Afterpay is the stuff of retail dreams. More than a payment method, it’s a way of delivering audiences, where the last piece of the retail puzzle has become a customer’s first port of...

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Retail has changed forever — we must adapt

Retail has changed forever — we must adapt

Retail trends 2018 Retail will never be the same and we need to get used to it. I have attended two retail transformation conferences in the last few weeks and the message is clear: retail IS disrupted. This is not a downturn. Forever the expectations of consumers...

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