Lessons from Marketing 101 Years ago when I ran marketing workshops as part of my previous business I came across the old 1950’s print advertisement with the grumpy old man sitting in a chair who says… “I don’t know who you are. I don’t...
Listening to customers is a constant. It is becoming harder and harder to listen to customer – because they are wanting to be heard in so many different ways. Have you heard of the ‘Gold Fish Principle’? It’s not new but it is worth being...
The Human Capital Institute was founded in 2004 in the US and has around 115,000 members in 60 countries – Allan Schweyer, the Executive Director shared some insights with the participants of the recent Brand Engagement conference in New York which I attended last...
Relentless and exceptional Customer Service I was just given a copy of a little book about Customer Service called ‘The Simple Truths of Service – Inspired by Johnny the Bagger’ by Ken Blanchard and Barbara Glanz. What I loved about the book (apart...
Yesterday I was asked at an Interactive Marketing event about the online vs offline selling experience. I read Neil Rackham’s “Rethinking the Sales Force” recently. And I also had the privilege of having a half day session with him as part of the...
