Five marketing rules I live by It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for...
My to-do list for retailers No business owner can take a set and forget mindset; nothing is slowing down and putting your head in the sand is not an option. Technology, media trends, audiences, compliance and opportunities for your business; online retail is like any...
Taking pride in your work is paramount The pride people take in their work transcends to their homes, their education, families and communities — Leonard Boswell It’s a simple statement, but it says a lot. We spend so much of our lives at work so it’s important to...
Why we took the BRG to Uluru ‘Company offsites’, ‘kick-off meetings’ and ‘sales incentive trips’ have long been part of the business landscape. Getting people together, talking about the future, educating, inspiring and creating alignment. It’s easy when you only have...
Gamification: the results are in! Gamification in business has been around for over 15 years. The actual term – ‘gamification’ – was coined by Nick Pelling back in 2002, however, its traction in marketing has become more significant in recent...
Artificial intelligence will remind us what marketing is all about The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage...
Artificial Intelligence: helping us reach new customers I’m often asked how I got RedBalloon to grow but thinking back, in the context of time, what we did in 2001 has almost no relevance today. It is now ancient history — an era before smartphones, digital...
Travel with the Reindeer Tribes of Mongolia I have a very exciting trip coming up! I am going to Mongolia with Crooked Compass, one of the Shark Tank companies because I said I would go and host a team of small businesses. It’s one thing to say you’re off to...
