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Naomi Simson speaker
MAP Innovators pitch at an ANZ event - I was the warm up gig
MAP Innovators pitch at an ANZ event – I was the warm up gig

Here is a list of the teams that pitched. More information is available on the MAP website.

·         Hypetap is a platform that connects an invitation only network of agencies, brands and influencers to work on marketing campaigns together. A full suite of management tools allows brands and agencies to easily find influencers, negotiate, facilitate payments, track results, and project manage their campaigns.
·         Parkhound is an online community where members can easily exchange and lease parking spaces with other drivers. Local residents and businesses make money from leasing an empty parking space and drivers get a cost effective and hassle free parking experience.
·         Sound is an essential part of the human experience. At nuraloop, we know that people hear differently. Headphones powered by nuraloop know your ears, delivering sound that’s perfect for you.
·         Eira Biotech is a pharmaceutical research company focused on developing nanocarriers that can deliver therapeutics into anatomically difficult to reach sites. Using these novel nanocarriers we aim to treat inner-ear neuronal degeneration, improving outcomes for patients with permanent hearing loss.
·         Mobilkamu.com is an online platform based in Indonesia that enables potential car buyers to spend just two minutes, on any device, to find their dream car at their dream price. Unlike other online marketplaces, which inundate car buyers with pictures, prices and information, Mobilkamu.com provides a medium to connect genuine car buyers with genuine car sellers in the most efficient way possible.
·         Relectrify focuses on making energy storage affordable. Advanced management systems hold the key to unlocking significant value in battery storage. Prospective applications include giving pre-used batteries from electric cars a second life in solar energy storage.
·         NoteXchange is an online platform that helps facilitate peer-to-peer learning through the exchange of student notes. Our aim is to effect real change in the educational system by fostering collaborative learning and increasing understanding amongst students.
·         Jobbop allows employers to hire the highest quality ICT candidates in under a fortnight. Candidates potentially receive multiple offers from the best tech companies, while employers spend only a few hours hiring for each role. The experience for candidates and employers alike is unparalleled.

What is so exciting about this – is to ‘watch this space’ – each has a clear vision and big plans. It will be wonderful and exciting to watch each of these businesses as they grow and evolve.

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@naomisimson

  • Oh my it looks like I'm about to take a massive bite out of someone on tomorrow's @sharktankau .... 😆 join me On TEN at 7.30 💃🦈
  • I never tire of #sunrise over #sydneyharbour. It changed within minutes. Swipe left to see the changes over 3 minutes. It's gone already, #nofilter #fire
  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.

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