Digital Media Plan

Apr 16, 2018 | 0 comments | Author: Naomi Simson

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Module 1	Purpose	+
Unit 1	Introduction from Naomi
Unit 2	Know Your Purpose!
Unit 3	Activity: Finding your own purpose
Unit 4	Why do you do what you do?
Unit 5	Activity: Discover your real purpose
Module 2	Brand personality and essence	+
Unit 1	Give your brand a personality by telling your story!
Unit 2	Making decisions based on purpose
Unit 3	Your Brand Personality
Unit 4	Brand Essence and Products
Unit 5	Activity: Brand Essence Template
Module 3	Your 'Why'	+
Unit 1	Start With Why?
Unit 2	Why are you in business?
Unit 3	Golden Circle In Reverse
Unit 4	Your ESP and USP
Unit 5	USP - What Are You Famous For?
Unit 6	How does your brand make people feel?
Unit 7	Measuring Success
Module 4	Pitching Your Story	+
Unit 1	Tell your story when you're pitching!
Unit 2	Your Pitch Deck
Module 5	Building a brand on a budget	+
Unit 1	Build your brand!
Unit 2	Money
Unit 3	Strategy with Purpose
Module 6	Building a brand on a budget	+
There are no units in this module.
Module 7	Digital Media	-
Unit 1	Use Digital Media to help build your brand!
Unit 2	The Power of Digital Media
Unit 3	Marketing RedBalloon Online
Unit 4	Other Advertising
Unit 5	Digital Media Plan
Module 8	Summary	+
Unit 1	In Summary
Unit 2	Farewell!
Unit 3	References