Bringing purpose back to business for FY19

Bringing purpose back to business for FY19

Purpose Driven Business Last week I flew back from an amazingly enriching experience, where I rode horseback for days on end to reach a dwindling community of reindeer herders in remote northern Mongolia. I met local people, slept in an ancient teepee with a dirt...

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Creating purpose in your business

Creating purpose in your business

Mission and Vision statement Mission Statements Let’s think about the concept of a mission statement. A mission statement is a declaration of what you intend to get done — it is all about doing. What if you look at it from another angle, maybe instead of looking...

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Finding pleasure in purpose

Finding pleasure in purpose

Purpose at work Purpose is a person’s sense of resolve or determination; it’s the reason for which something exists or is done. As purpose is our theme this month, I thought I’d share the below excerpt I wrote ten years ago in Danny Smith’s...

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Business Branding and Purpose

Business Branding and Purpose

How to build a successful brand I have lived and worked my whole life in and around business owners; even when I was in marketing for Ansett and Apple, my role was working with business owners. One campaign I ran for Apple was about how as a business owner, you need...

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The Next Generation of Female Leaders

The Next Generation of Female Leaders

Female Leaders Presenting to 150 fifteen-year-old girls is probably one of the tougher gigs that I have had. Not helped by the fact that my daughter said, just before I left home, “Don’t be embarrassing – they really aren’t interested at...

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