Social media advertising can be challenging There is a lot of talk in the press about Google and Facebook right now. And as business owners over the years how much we spend on these platforms to ‘find customers’ seems to go up and up. Gone are the days when we would...
Why I am participating in the Lenovo Mentor program “Help I need a mentor!” I hear. “But how best can I do this” I respond. This is a common conversation that I have, whether it is via my email, LinkedIn and other social inboxes. If you are in this situation then...
The Microsoft Store My Business Mentor program concluded last week. The five finalists travelled from around Australia to the Flagship Microsoft Store Sydney for a one-on-one session with me on business growth, as well as a session with both a Microsoft Store tech...
Running a business for the ‘freedom’ of being your own boss, sounds wonderful – and often is. However, being a business owner has many challenges. I’m not talking about macro-economic trends, or the shifting sands of customer data. Simply put ‘it can be lonely at the...
Understanding your ‘why’ and setting a clear vision Business Advice Column launch. Today I join News Regional Media as a guest columnist for its Business Class series. I have been speaking regularly about the growth in regional Australia. In the last 2 years aloneI...
Trust is a topic that continues to trend – and in times of Royal Commissions and business failures – it’s a topic more important than ever. This is a topic I think about a lot. Building trust online is hard – and building long term, sustainable...
“Life isn’t about finding yourself. Life is about creating yourself.”– George Bernard Shaw I choose carefully where I spend my time. This includes who I take on for mentoring, as well as finding mentors for myself. In the early days life is a little less of a...
Customer Experience Productivity Business success is all about the customer experience. There are no businesses that I know, that are not vitally dependent on what customers think about them. Customer experience is not just about selling ideas, selling products,...
