The Fourth Wave of the Industrial Revolution

The Fourth Wave of the Industrial Revolution

The Fourth Wave of the Industrial Revolution A few weeks ago in San Francisco, I attended Dreamforce — the annual Salesforce conference which not only launches it’s new technologies but challenges leadership and inspires conversation, including discussion about the...

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I ask who can help… I want simplicity

I ask who can help… I want simplicity

I ask who can help… I want simplicity I don’t know anyone who is not ‘busy’, I am not the only one seems like one of the most popular search terms is #lifehack. But apparently you cannot hack everything, and nor do you want to. I am often asked how I fit it all in,...

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Keeping up with the customers: Why marketers need AI

Keeping up with the customers: Why marketers need AI

A.I. Marketing I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the challenges faced with the cost of acquiring customers. As algorithms change on social...

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Five marketing rules I live by

Five marketing rules I live by

Five top marketing rules It’s 20 years since I left my corporate marketing role to start my own show, and while the world of media has changed, the fundamentals have not shifted. Brands are created in the hearts of customers because they ‘feel’ something for your...

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