What is brand trust and why is it so important?

What is brand trust and why is it so important?

Trust is a topic that continues to trend – and in times of Royal Commissions and business failures – it’s a topic more important than ever. This is a topic I think about a lot. Building trust online is hard – and building long term, sustainable...

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Good Mentoring a Key to Success

Good Mentoring a Key to Success

Good Mentoring is the Key to Success “Life isn’t about finding yourself. Life is about creating yourself.”– George Bernard Shaw I choose carefully where I spend my time. This includes who I take on for mentoring, as well as finding mentors for myself. In the early...

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Where do ideas come from

Where do ideas come from

RedBalloon was not the first business idea I had – but as I look back now I realise that of all the ideas I had, it was the one that inspired me, that I was passionate about, that I could see myself making a difference with. As I learned later when I did a Harvard...

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