Restoring Trust

Restoring Trust

A few months ago it was reported that trust in business has plummeted, yet trust is considered a key determinant of success. This should be alarming to business leaders. Given that more than ever they are asking employees for discretionary effort – and to pull them...

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Four top future trends

Four top future trends

Just listening to Richard Watson of nowandnext.com  – the Futurologist who wrote Future Files. First of all, I like a bloke who will make up words to suit the occasion (see some of them below). Secondly who will poke fun about his own profession and thirdly who, when...

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Emotional Brand Connection

Emotional Brand Connection

Three steps to Emotional Brand Connection There are three clear stages to achieve authentic, real employer branding communications.  I discussed in the previous entry stage one – which is the logical connection to the organisation. This is all about compliance… and...

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It must be LOVE.

It must be LOVE.

Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo’s on trucks. It’s about an authentic, real and open conversation that is created spontaneously...

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Marketing 101

Marketing 101

Lessons from Marketing 101 Years ago when I ran marketing workshops as part of my previous business I came across the old 1950’s print advertisement with the grumpy old man sitting in a chair who says… “I don’t know who you are. I don’t...

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What about work-life balance?

What about work-life balance?

“What about work-life balance?” I answered truthfully and said, “When you are starting a business it is all hands, hearts and minds on deck 24/7 – as the business begins to mature what you do might change but the focus and energy required does not.” I continue to work...

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