A COLLECTION OF POSTS ABOUT
Marketing
The Marketing Profession Is continually evolving
Staying on top of Marketing trends is exciting but challenging.
My profession is marketing. At university I studied marketing and my life in corporate life were all marketing roles. What i have found is that whilst the fundamentals might stay the same it has become a very different world when it comes to the tools we use to build brands and create customer engagement.
Despite the fact that many would say that I am an ‘old world’ marketer, I have much to contribute. Especially when it comes to social media channels, big data, personalisation and artificial intelligence.
Long gone are the days when a ‘big idea’ would get enough cut through to create an incredible program. Now everything needs to be integrated to ensure that there is one brand experience.
Please enjoy this selection of blog posts and if you get a moment let me know what you think.
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Catch up on the Marketing blog posts
Three online branding lessons
It seems that lately I am being approached by many people who are asking a similar question, “How did you do it?”. Obviously I write this blog so that I can share what I have learned which also means that people can dip into what they think is relevant for them...
Emotional Brand Connection
Three steps to Emotional Brand Connection There are three clear stages to achieve authentic, real employer branding communications. I discussed in the previous entry stage one – which is the logical connection to the organisation. This is all about compliance… and...
It must be LOVE.
Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo's on trucks. It's about an authentic, real and open conversation that is created spontaneously by...
Marketing 101
Lessons from Marketing 101 Years ago when I ran marketing workshops as part of my previous business I came across the old 1950's print advertisement with the grumpy old man sitting in a chair who says... "I don't know who you are. I don't know your company. I don't...
Listening to customers
Listening to customers is a constant. It is becoming harder and harder to listen to customer - because they are wanting to be heard in so many different ways. Have you heard of the 'Gold Fish Principle'? It's not new but it is worth being reminded that many businesses...
What is Brand Engagement?
I've just been at the Brand Engagement conference in New York, and there is much discussion about its definition. After attending many sessions (which I will share with you over several blogs), I was left with the idea that 'Employees are the new Customers'. For a...
Tips on getting noticed.
A little thanks goes a long way – and will really get you noticed. Given my passion for all things relating to employee engagement (see previous posts) I work with an organisation to ensure that they 'notice' what their employees do and we devise programs to make...