COLLECTION OF POSTS ABOUT

Mission Statements

Mission Statements Purpose and Values

Mission Statements and Purpose Statements help align the team.

Business owners who take the time to create a mission statement based on the purpose, passion and vision of the business will find that it is easier to connect employees and stakeholders to why you do what you do.

I have a number of ways to come up with the right words to describe the vision. But the first question to ask is why are you in business and who do you make a difference to?

A mission statement embodies why you are in business, what business you are in and how you will go about it. People who do not know you will read it and know what the business stands for. In this series of blogs I write about purpose, mission, vision, values and how we brought it all together.

A mission statement is clear, short and can be understood by those outside your industry.

Catch up on the Mission & Purpose blog posts

Bringing purpose back to business for FY19

Bringing purpose back to business for FY19

Purpose Driven Business Last week I flew back from an amazingly enriching experience, where I rode horseback for days on end to reach a dwindling community of reindeer herders in remote northern Mongolia. I met local people, slept in an ancient teepee with a dirt...

Creating purpose in your business

Creating purpose in your business

Mission and Vision statement Mission Statements Let's think about the concept of a mission statement. A mission statement is a declaration of what you intend to get done — it is all about doing. What if you look at it from another angle, maybe instead of looking at...

Finding pleasure in purpose

Finding pleasure in purpose

Purpose at work Purpose is a person's sense of resolve or determination; it's the reason for which something exists or is done. As purpose is our theme this month, I thought I'd share the below excerpt I wrote ten years ago in Danny Smith's book 'I made a promise - 50...

Business Branding and Purpose

Business Branding and Purpose

How to build a successful brand I have lived and worked my whole life in and around business owners; even when I was in marketing for Ansett and Apple, my role was working with business owners. One campaign I ran for Apple was about how as a business owner, you need...

The big questions in the entrepreneur life.

The big questions in the entrepreneur life.

“Life is about being more – not having more.” I find myself sitting in Amsterdam in a room with 500 other entrepreneurs (I’d never been to Holland before). The energy in the room is effervescent.  Suddenly the group is hushed as if we are ‘one being’. There is a Nobel...

The Next Generation of Female Leaders

Female Leaders Presenting to 150 fifteen-year-old girls is probably one of the tougher gigs that I have had. Not helped by the fact that my daughter said, just before I left home, "Don't be embarrassing - they really aren't interested at all..." I looked at these...

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