THIS COLLECTION IS ALL ABOUT
Intelligence for Marketers
Artificial Intelligence Is now standard for marketers
We are applying AI to many areas of our business
This is what I am learning about artificial intelligence. Some is business advice. I am sharing what I have learned and what is making a difference. My businesses are now using artificial intelligence (AI). I see that AI tools, such as Albert AI and Salesforce Einstein will play a key part in our future technology plans.
Catch up on the latest marketing Artificial Intelligenceblog posts
Shifting retail with AI technology
As an early adopter of Albert marketing AI technology in Australia, Cellarmasters and its customers are reaping the rewards. The changing face of retail Macro industry factors are driving rapid and unrelenting change in the retail industry. This is highlighted weekly...
The Fourth Wave of the Industrial Revolution
The Fourth Wave of the Industrial Revolution A few weeks ago in San Francisco, I attended Dreamforce — the annual Salesforce conference which not only launches it’s new technologies but challenges leadership and inspires conversation, including discussion about the...
Artificial Intelligence in Marketing
Artificial intelligence will remind us what marketing is all about The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage...
Artificial Intelligence Marketing Software
Artificial Intelligence: helping us reach new customers I’m often asked how I got RedBalloon to grow but thinking back, in the context of time, what we did in 2001 has almost no relevance today. It is now ancient history — an era before smartphones, digital...
Artificial Intelligence Advertising
Artificial Intelligence should be embraced When I started RedBalloon in 2001 it cost roughly five cents to find a customer and now, across the board in the businesses I deal with and see, it is costing businesses upwards of $20 to source that same customer — an...