Artificial Intelligence Advertising

Artificial Intelligence Advertising

Artificial Intelligence should be embraced When I started RedBalloon in 2001 it cost roughly five cents to find a customer and now, across the board in the businesses I deal with and see, it is costing businesses upwards of $20 to source that same customer — an...

Read More

Announcing… The Big Red Group

Announcing… The Big Red Group

The Big Red Group The only constant in business — and life — is change… and my entrepreneurial journey is no different. Last night was a moment on the timeline, I publicly unveiled The Big Red Group (BRG) alongside my co-founder and Group CEO, David...

Read More

Thriving Workplaces

Thriving Workplaces

Is your workplace thriving? It is no surprise that when your people thrive, so too does your business. The common theme underpinning thriving businesses is the clear alignment between vision, values and purpose. In successful companies, people know exactly what they...

Read More

Shark Tank S3 Episode Five on TEN

Shark Tank S3 Episode Five on TEN

Shark Tank Season 3 Episode Five This week there is such a variety of businesses – but all have traction. Sales and customers proving that they are prepared to pay their hard earned cash on these concepts…. however, the time to market for one is really of...

Read More

Mission and Vision statement

Mission and Vision statement

Creating purpose in your business Mission Statements Let’s think about the concept of a mission statement. A mission statement is a declaration of what you intend to get done — it is all about doing. What if you look at it from another angle, maybe instead of...

Read More