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Emotional Brand Connection

Emotional Brand Connection

Apr 23, 2009 | Marketing

Three steps to Emotional Brand Connection There are three clear stages to achieve authentic, real employer branding communications.  I discussed in the previous entry stage one – which is the logical connection to the organisation. This is all about compliance… and...

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It must be LOVE.

It must be LOVE.

Apr 6, 2009 | Marketing

Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo’s on trucks. It’s about an authentic, real and open conversation that is created spontaneously...

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Marketing 101

Marketing 101

Mar 16, 2009 | Marketing

Lessons from Marketing 101 Years ago when I ran marketing workshops as part of my previous business I came across the old 1950’s print advertisement with the grumpy old man sitting in a chair who says… “I don’t know who you are. I don’t...

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