Business Branding and Purpose I have lived and worked my whole life in and around business owners; even when I was in marketing for Ansett and Apple, my role was working with business owners. One campaign I ran for Apple was about how as a business owner, you need to...
Social Media Do’s and Dont’s Social Media (all forms) is often lauded as the great promotional tool for business. Yet often it is misused and misunderstood. If you think about it as a conversation, that is both listening and talking tool then the value is...
Recently I wrote about a ‘new you’ for New Years. Style is not the same as ‘brand’ nor is style the same as appearance. I am a big believer in people being themselves, however I also believe in people respecting the people around them. Colour...
I always find that at the beginning of the year I reflect on what I achieved last year and what I plan to do differently this year. One thing we often avoid considering is our personal style (and the impact our choices have on people around us). Does how you present...
Last summer for close to five weeks I traveled with the family– it’s the “big trip” for my daughter’s graduation from high school, her eighteenth and my special birthday. When she was just a tiny tot in primary school I remember saying to her in passing....
The great game of business is all about change. It is about adapting to the environment – listening and responding to all stakeholders. There is no doubt that this century marketing is forever different. People do not want to be bombarded with messages that are not...
It seems that lately I am being approached by many people who are asking a similar question, “How did you do it?”. Obviously I write this blog so that I can share what I have learned which also means that people can dip into what they think is relevant for them...
Lessons From Legendary Brands I’m at the Marcus Evans CMO (chief marketing officer) Summit on the Gold Coast – listening, and learning. Richard Sauerman told us today he ‘does not want to tell us how to suck eggs’. When marketers speaking to...
