Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Artificial intelligence will remind us what marketing is all about The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage...

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Amazon: The retail jungle for David and Goliath

Amazon: The retail jungle for David and Goliath

Blocking Australian customers from Amazon? Will David have any chance at all in this battle for customers? I would like to believe so. I ask myself the question why other US retailers have tackled the new Australian GST laws differently, when Amazon has chosen to...

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Creating a brand story

Creating a brand story

Smartphone addiction = a chance to create your brand’s ‘love story’ You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops… even walking along the street. As a society, we’re...

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Retail in Australia

Retail in Australia

Retail in 2018 is challenging… what are we doing about it? Retail in Australia (and everywhere else) is facing it’s most challenging year, ever… the question is: what are we going to do? I recently read a piece written by Scott Galloway about the rise of...

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Australian Retail Industry

Australian Retail Industry

Impact of online retail giants on small business Amazon has arrived in Australia and there is no doubt that it has a long term strategy and deep pockets — but that is not a reason for Australian retailers to be fearful. I believe that the best protection from...

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Leadership styles

Leadership styles

Leading a Small Business in the Digital Era I travel the country speaking with business owners and the resounding message that I hear time and time again is: “business is not getting any easier”. Finding customers, keeping customers, and creating a thriving workplace...

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