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RedBalloon was not the first business idea I had – but as I look back now I realise that of all the ideas I had, it was the one that inspired me, that I was passionate about, that I could see myself making a difference with. As I learned later when I did a Harvard Business course, the idea was a ‘disruptive’ innovation. It brought a new product to an existing market delivering it cost effectively and quickly – and the incumbent dominant gift retailers would not have noticed us on the horizon coming to market. (Probably still haven’t). It is the same with the Hegs business (Pegs with Hooks)– a disruption, a much better product, that lasts and has numerous benefits – I’m sure the existing peg manufacturers don’t see them coming – it is relatively small so why would they. It is the same with Redii.com it has found it’s time – and it is disrupting large enterprise businesses that are not interested in selling to small to medium businesses.

Disruption and innovation are pervasive – change in inevitable – you can be at the source of this change on innovation – or you can be a ‘victim’ of it.  Banking, education, medicine there is nothing that won’t be looked at, reviewed and potentially be upgraded  – even the very notion of working 9 to 5 for one employer for an entire career being dismantled. The one thing I say to my children is ‘life is not linear – be interested, curious and flexible and you will find your place in the world’. That could probably work for all of us.

Innovation is a continual. So there are plenty of blogs in the space.

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@naomisimson

  • Each year I look at what it is I want to achieve. And how I want to contribute. I also build new messages and insights for my keynotes. One topic I’m considering is Influence... how to impact others. This will incorporate personal leadership, but it is far more shifting viewpoints and aligning people.  This is what I’m working on at the moment.  What are you planning for 2018?
  • Looking good team! #BRG #kickoff
  • Oh it’s all about #BRG and 2018 for the next few days ❤️ Love to plan 💙Love to dream @redballoon @getredii @davidchristopheranderson @wrappedbyredballoon
  • Loveit @redballoon and this is what we do for our day job!
  • This means I’m back in the office today 💙 but looking at the #barrierreef from the sky gives a different perspective. That’s what I plan to bring to The Big Red Group team this year! #BRG

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