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Facebook Live: Customer growth, CRM and enhancing customer experience

Things have been busy over here with loads of exciting projects happening behind the scenes including news finally breaking that Shark Tank will be back on our screens on June 20…

Right now, I am Stateside in San Francisco. While I am over here I’ll be visiting some fascinating corporate headquarters and I’ll do my best to keep you looped in on social media — so keep an eye out.

Reminder: Facebook Live this week!

If you’re a business owner and need some help growing your customer base you’ll benefit by tuning into my Facebook Live event this week. I’ll be coming to you live from the USA where I will be chatting to Tiffani Bova about all things customer growth and CRM. Come across to my Facebook page here at 9am AEST Wednesday 7 June to learn how to enhance your customer experience and leave any questions there.

Last Week

In between work as usual for RedBalloon and Redii, last week saw me running around for some promotional work for Shark Tank. I also got the chance to have tea with Jules Sebastian as well as a ‘Date with Kate’ Waterhouse — be sure to look out for that.

During the week I spoke at the Project Management Institute Australia conference to a group of 500 Project Managers. It is always interesting infusing diversity into your perspective by speaking to people outside of you immediate industry.

Thought for the week

What I’m reading

Great insight from Entrepreneurs Organisation Sydney members on the six qualities you need to succeed in business! 

Read the stories of 25 self-made billionaires and what they did in their twenties…

Never limit yourself to just the startup/business world… here are 10 Ted Talks and big ideas from people in different fields — diversity is the key to innovation.

On the blog

If you’re in Sydney and you haven’t had a chance to check out Vivid… I highly recommend that you do! Here are my top 5 recommendations to enjoy the sights of Vivid while cruising Sydney Harbour…

On the topic of old Sydney town… I thought I’d also share my ten favourite things to do in beautiful Sydney.

Where to get my books

Ready to Soar (how to turn your brilliant idea into a business you love) – grab chapter one for free here!

Live What You Love (When Passion and Purpose Change your Life.)

Quote of the week

In the Media

Shark Tank season three to air this month, with a record-breaking $2.5 million deal on the table.

Australia’s business superstars are back and they are ready to invest, with TEN confirming its family entertainment show Shark Tank is returning on Tuesday, 20 June at 8.30pm.

Come and Join me!

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Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.


  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration


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