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Good Weekend had some interesting numbers in its Number Crunch feature:

Estimated proportion of Australians who received an unwanted Christmas gift in 2007:
65 %; amount spent on them : $985 million

compiled by John Croucher, Professor of Statistics, Macquarie University

So if you’ve heard me speak, read this blog regularly or read my book you will already know my single purpose is to ‘change gifting in Australia forever’. Have you ever seen a better argument for why!… This number speaks for itself. What a great waste. Not only do people who get these gifts feel disappointed and unappreciated – but worst of all they will either regift it (give it to someone else) and further the misery or create landfill with them.

Give them something that will make them feel great!!

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@naomisimson

  • This is really living in the world of your customer #virtualexperience #granddesign #vr 🎈
  • Great time for gardening! 😄
  • Being in retail for close to two decades has it's highs and lows. 
There is always the threat of competition (Is Amazon going to impact our business when it opens in Australia? Who knows...). The only constant in any retail business is change. 
I find this particularly scary — and nerve wracking. 
I wish I had a crystal ball. 
Trying to pick customer trends continues to be challenging. 
We have engaged the best of the best AI tool to assist in finding customers and helping them. 
But fear is a real emotion felt by many business owners at this time of year. 
Can I trust? I ask myself relentlessly... With 10 weeks to Christmas I feel I must do more to help predict... If I hear ‘consumer confidence is low’ one more time I will want to scream.

Today I must test it. 
I think if I give potential customers a rich offer — with no hidden strings (link in bio), I will see if we can pull some demand forward to let us predict the Christmas capacity we may need. 🎈🎈
  • Meet #jackford who has just joined the Simkingson clan... little buddy for Dexter #cavoodle meets #spoodle 🐶
  • I’ve got my active wear on today🤓

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