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It is not often that I get to listen to a big business guy talk about his trials and tribulations inside a global business. I know that I often felt frustrated when I worked in big business – I just didn’t think I could make a difference. I found it refreshing to listen to Bill Pulver (now CEO of Appen Butler Hill) but long term career guy with ACNeilsen / Netratings.

I wondered what I would do with a business that turned over $20mil a year but had lost $70mil in the past three. Would I be able to get it to profitable in just two years. I was pretty keen to hear how… and the first thing he said was “The most fun you have in business is growing a great team of people.”

Here are Bill’s four essential elements to a successful turn around:

  1. You can’t manage what you can’t measure – find away to know the right numbers to measure
  2. Good leaders communication relentlessly
  3. Know your ‘Service Profit Chain’; that is Employee satisfaction creates customer satisfaction, which in turn creates shareholder satisfaction
  4. It is very important to push yourself outside your comfort zone and ask a lot of questions from a lot of people, ie constantly reinvent yourself to survive and grow – keep learning

He left the group with some other gems:

  • Great leadership skills are transferable between industries.
  • Focus on building a great team rather than the exit – the outcome will take care of itself if you have the right people in place.
  • Always treat those around you in the way you want to be treated – respect is paramount.
  • Fun is more important than money – enjoy every step of the journey with great people around you.
  • You can motivate people enormously simply by telling the truth and showing them the numbers. Being truly transparent as a leader inspires people.

Thanks Bill for sharing your experiences – appreciated. And thanks too to Entrepreneurs Organization for putting on the event – great to be back and see so many familiar faces.

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@naomisimson

  • This is really living in the world of your customer #virtualexperience #granddesign #vr 🎈
  • Great time for gardening! 😄
  • Being in retail for close to two decades has it's highs and lows. 
There is always the threat of competition (Is Amazon going to impact our business when it opens in Australia? Who knows...). The only constant in any retail business is change. 
I find this particularly scary — and nerve wracking. 
I wish I had a crystal ball. 
Trying to pick customer trends continues to be challenging. 
We have engaged the best of the best AI tool to assist in finding customers and helping them. 
But fear is a real emotion felt by many business owners at this time of year. 
Can I trust? I ask myself relentlessly... With 10 weeks to Christmas I feel I must do more to help predict... If I hear ‘consumer confidence is low’ one more time I will want to scream.

Today I must test it. 
I think if I give potential customers a rich offer — with no hidden strings (link in bio), I will see if we can pull some demand forward to let us predict the Christmas capacity we may need. 🎈🎈
  • Meet #jackford who has just joined the Simkingson clan... little buddy for Dexter #cavoodle meets #spoodle 🐶
  • I’ve got my active wear on today🤓

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