Main navigation

It is not often that I get to listen to a big business guy talk about his trials and tribulations inside a global business. I know that I often felt frustrated when I worked in big business – I just didn’t think I could make a difference. I found it refreshing to listen to Bill Pulver (now CEO of Appen Butler Hill) but long term career guy with ACNeilsen / Netratings.

I wondered what I would do with a business that turned over $20mil a year but had lost $70mil in the past three. Would I be able to get it to profitable in just two years. I was pretty keen to hear how… and the first thing he said was “The most fun you have in business is growing a great team of people.”

Here are Bill’s four essential elements to a successful turn around:

  1. You can’t manage what you can’t measure – find away to know the right numbers to measure
  2. Good leaders communication relentlessly
  3. Know your ‘Service Profit Chain’; that is Employee satisfaction creates customer satisfaction, which in turn creates shareholder satisfaction
  4. It is very important to push yourself outside your comfort zone and ask a lot of questions from a lot of people, ie constantly reinvent yourself to survive and grow – keep learning

He left the group with some other gems:

  • Great leadership skills are transferable between industries.
  • Focus on building a great team rather than the exit – the outcome will take care of itself if you have the right people in place.
  • Always treat those around you in the way you want to be treated – respect is paramount.
  • Fun is more important than money – enjoy every step of the journey with great people around you.
  • You can motivate people enormously simply by telling the truth and showing them the numbers. Being truly transparent as a leader inspires people.

Thanks Bill for sharing your experiences – appreciated. And thanks too to Entrepreneurs Organization for putting on the event – great to be back and see so many familiar faces.

Reader Interactions

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.

@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

follow

download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email
  • join the community

    To Learn more, enter
    email for a Free
    copy of Ready to Soar,
    Chapter One

    plus an invitation to join
    The Huddle Facebook community.

  • enter your name
  • enter your email