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It is not often that I get to listen to a big business guy talk about his trials and tribulations inside a global business. I know that I often felt frustrated when I worked in big business – I just didn’t think I could make a difference. I found it refreshing to listen to Bill Pulver (now CEO of Appen Butler Hill) but long term career guy with ACNeilsen / Netratings.
I wondered what I would do with a business that turned over $20mil a year but had lost $70mil in the past three. Would I be able to get it to profitable in just two years. I was pretty keen to hear how… and the first thing he said was “The most fun you have in business is growing a great team of people.”
Here are Bill’s four essential elements to a successful turn around:

  1. You can’t manage what you can’t measure – find away to know the right numbers to measure
  2. Good leaders communication relentlessly
  3. Know your ‘Service Profit Chain’; that is Employee satisfaction creates customer satisfaction, which in turn creates shareholder satisfaction
  4. It is very important to push yourself outside your comfort zone and ask a lot of questions from a lot of people, ie constantly reinvent yourself to survive and grow – keep learning

He left the group with some other gems:

  • Great leadership skills are transferable between industries.
  • Focus on building a great team rather than the exit – the outcome will take care of itself if you have the right people in place.
  • Always treat those around you in the way you want to be treated – respect is paramount.
  • Fun is more important than money – enjoy every step of the journey with great people around you.
  • You can motivate people enormously simply by telling the truth and showing them the numbers. Being truly transparent as a leader inspires people.

Thanks Bill for sharing your experiences – appreciated.

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."


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