Why Optus chose AI for marketing efficiencies

Why Optus chose AI for marketing efficiencies

Interview: Optus marketing program includes AI At a recent iMedia event I interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to attribution The role AI will play –...

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The Fourth Wave of the Industrial Revolution

The Fourth Wave of the Industrial Revolution

The Fourth Wave of the Industrial Revolution A few weeks ago in San Francisco, I attended Dreamforce — the annual Salesforce conference which not only launches it’s new technologies but challenges leadership and inspires conversation, including discussion about the...

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