May 9, 2018 | Marketing | Author: Naomi Simson
ACCC Digital Platforms Inquiry Monopolies, duopolies, oligopolies are all words which mean that the customer is unlikely to be receiving optimal value. These are words that we are well used to in Australia – a small population base, a vast country – four banks, two...
Feb 13, 2018 | Marketing | Author: Naomi Simson
Instagram Trends If you haven’t noticed the algorithm changes on Instagram then I’m not sure what social media rock you’ve been hiding under, because across the board, engagement levels are down. Whether you’ve got millions, thousands or...
Jul 31, 2017 | Artificial Intelligence | Author: Naomi Simson
Artificial Intelligence Advertising When I started RedBalloon in 2001 it cost roughly five cents to find a customer and now, across the board in the businesses I deal with and see, it is costing businesses upwards of $20 to source that same customer — an unsustainable...