There is so much conversation about how marketing professionals are using AI to augment their productivity, but it takes time to get it right. Whilst we are loving NLP – NATURAL LANGUAGE PROCESSING we still need to become familiar with what works best for us (and our...
Next week I have a speaking engagement to share with a room of professionals about ‘AI’. It is such a big subject and everyone seems to be talking about it. It reminds me of back in the day when the Internet was in its infancy. All talk but not so much...
The Fourth Wave of the Industrial Revolution A few weeks ago in San Francisco, I attended Dreamforce — the annual Salesforce conference which not only launches it’s new technologies but challenges leadership and inspires conversation, including discussion about the...
I was really sad to see that Shoes of Prey ‘has stopped taking orders’. Finding customers I suspect was getting more and more expensive; they are not alone in the challenges faced with the cost of acquiring customers. As algorithms change on social networks almost...
Artificial intelligence will remind us what marketing is all about The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage...
Artificial Intelligence: helping us reach new customers I’m often asked how I got RedBalloon to grow but thinking back, in the context of time, what we did in 2001 has almost no relevance today. It is now ancient history — an era before smartphones, digital...
ACCC Digital Platforms Inquiry Monopolies, duopolies, oligopolies are all words which mean that the customer is unlikely to be receiving optimal value. These are words that we are well used to in Australia – a small population base, a vast country – four banks, two...
Artificial Intelligence should be embraced When I started RedBalloon in 2001 it cost roughly five cents to find a customer and now, across the board in the businesses I deal with and see, it is costing businesses upwards of $20 to source that same customer — an...
