Painting a picture of our future Back in the day, RedBalloon’s vision or Big Hairy Audacious Goal (BHAG), was for 10% of the Australian population to have had a RedBalloon day by 2015. We’re in 2017, and have provided 3.8 million experiences so far, I...
Do you do the average of 3,000 steps a day? If you are the average office worker in Australia you will be moving, approximately, 3,000 steps a day… and you’re likely to be seated for more than 2 hours at a time. 3,000 steps might sound like a big number,...
If I’d stayed at Apple, I’d never be an entrepreneur I “should have” practised more yoga and I “could have” started when I was younger. “Could have”, “would have” and “should have” are all statements of regret, and not ones that I tend to use. So, I rarely...
Artificial Intelligence should be embraced When I started RedBalloon in 2001 it cost roughly five cents to find a customer and now, across the board in the businesses I deal with and see, it is costing businesses upwards of $20 to source that same customer — an...
The Big Red Group The only constant in business — and life — is change… and my entrepreneurial journey is no different. Last night was a moment on the timeline, I publicly unveiled The Big Red Group (BRG) alongside my co-founder and Group CEO, David...
Is your workplace thriving? It is no surprise that when your people thrive, so too does your business. The common theme underpinning thriving businesses is the clear alignment between vision, values and purpose. In successful companies, people know exactly what they...
Creating purpose in your business Mission Statements Let’s think about the concept of a mission statement. A mission statement is a declaration of what you intend to get done — it is all about doing. What if you look at it from another angle, maybe instead of...
Finding pleasure in purpose Purpose is a person’s sense of resolve or determination; it’s the reason for which something exists or is done. As purpose is our theme this month, I thought I’d share the below excerpt I wrote ten years ago in Danny...
