Who knew way back in 2001, that sixteen years later, having served 4 million customers I’d still be absolutely thrilled when I hear how RedBalloon delivered the ‘perfect’ gift for a customer. When the Red Envelope is opened to reveal a ‘bucket list’ experience or...
Life as an entrepreneur Entrepreneurship is a long, tough road — there’s no denying it. We heard Coldplay loud and clear when they told us ‘nobody said it was easy’. Being in business also comes with a lot of pressure that perhaps can’t be seen from the outside...
For 20 years I have been bringing Australians together. Here I share what we have learned to help business owners. Contact Naomi let’s do this together You may know me as the #redshark or that ‘red lady’… but really I am a business owner, who, like most is...
Values create corporate culture It is said that culture is critical to business success, and that culture is created by how every member of the team ‘lives’ the values. Jim Collins told us years ago in his book Good to Great – “great businesses have values, and...
Leading a Small Business in the Digital Era I travel the country speaking with business owners and the resounding message that I hear time and time again is: “business is not getting any easier”. Finding customers, keeping customers, and creating a thriving workplace...
Hiring employees is a dating game The first days and weeks is a nervous time for both employer and employee. At The Big Red Group, we have a rigorous recruitment process to ensure our newest members are a great cultural fit for us and share our values. However, once...
How to lead in the digital age I travel the country meeting and speaking to business owners, and the resounding message that I hear time and time again is, “business is not getting any easier.” Finding customers, keeping customers, and creating a thriving workplace...
I’m travelling to Northern Mongolia, are you game to come along? So, there is this woman who walks into the Tank and says “I find and organise the most incredible experiences on the planet and I want you to invest in me” or words to that effect. Great pitch,...
