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Tiffani Bova

Meet Tiffani Bova

In September 2015 I sat listening to a woman who shared a vivid story of growth. A woman after my own heart, I was keen to connect with this like-minded woman. She has the most fantastic background (and title) – Sales Futurist, Growth Adviser and Customer experience advocate. Since I first met Tiffani, she has left her role as VP & Research Fellow at Gartner Inc. where she was for a decade and moved to Salesforce.com as the Customer Growth, and Innovation Evangelist.  We stayed connected and I met up with her again in Sydney recently.

Tiffani and I spoke extensively about her passion for innovation, customer experience and growth. We spoke about small business being the backbone of the economy. I shared with her what I was doing in connecting small businesses to ‘thought leaders’ and experts to help them get the insights they need to grow their business.

She immediately said, “How can I help?”

Interestingly when I hosted my first Facebook live session in our private group – as I reviewed the questions prior to the 15-minute session, the majority were about growth and sales strategies. So it is only fitting that the first subject matter expert for me to announce is an expert in all things sales, customers and growth – Tiffani Bova, based in the U.S., travels the world advocating for great customer experience.

I look forward to hosting Tiffani on a Facebook live (when I can sort out how to have us on air at the same time). In the mean time, make sure you go to join.naomisimson.com to join our closed community on Facebook. I will leave guidelines there on how to direct your questions to Tiffani.

(I also suggest you follow her on Twitter as her tweets are often rich with research data too).

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  • Being in retail for close to two decades has it's highs and lows. 
There is always the threat of competition (Is Amazon going to impact our business when it opens in Australia? Who knows...). The only constant in any retail business is change. 
I find this particularly scary — and nerve wracking. 
I wish I had a crystal ball. 
Trying to pick customer trends continues to be challenging. 
We have engaged the best of the best AI tool to assist in finding customers and helping them. 
But fear is a real emotion felt by many business owners at this time of year. 
Can I trust? I ask myself relentlessly... With 10 weeks to Christmas I feel I must do more to help predict... If I hear ‘consumer confidence is low’ one more time I will want to scream.

Today I must test it. 
I think if I give potential customers a rich offer — with no hidden strings (link in bio), I will see if we can pull some demand forward to let us predict the Christmas capacity we may need. 🎈🎈
  • Meet #jackford who has just joined the Simkingson clan... little buddy for Dexter #cavoodle meets #spoodle 🐶
  • I’ve got my active wear on today🤓
  • I completely know why @rest_orana_  was voted #1 by @gourmettraveller Coupled with a catch up with good friends and exciting announcement. Perfect ❤️evening #thankyou @laurenzonfrillo
  • When the team surprised me with my own 🎈#tbt circa 2006 #swipeleft to see the surprise.  @redballoonexperiences #experiencegifting

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