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Well there is no such thing as a free lunch…however according to Gallup Organisation in one of their many studies. If people are engaged with their employer (in other words know what they are doing, why they are doing it and others notice the difference they make) 78% will openly recommend the company’s products or services. For disengaged people only 13% will recommend their company’s product. Did I mention already that according to Gallup that Australians are the second least engaged employees in the world (after the French!!) I worked in marketing at Ansett when it launched the campaign “You can’t have the greatest airline in the world without the greatest people”.

It is a while ago now (obviously). Talk about setting people up to fail. It is nice to put a badge on 15,000 employees to promote the campaign. But if you are a baggage handler and a customer is giving you grief over a bag that has gone in the wrong direction. Do you think that the badge announcing that they are the ‘greatest’ is really meeting the customer’s experience of the brand? What about the poor bunny who had to wear the badge….if they don’t believe the message, they are not going to ‘live’ it or promote it. ‘I feel terrible about my job, they set me up to fail, I cannot win – I will not be a spokesperson for my company’ Ooh it comes back to honouring your people – then they will give you free advertising.

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@naomisimson

  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal

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