Three Questions in a Mothers Day Poll.

Three Questions in a Mothers Day Poll.

My Mothers’ Day marketing dilemma in the time of ‘lock down’. To complete the 3 questions poll click here As a marketing profession our job is to predict the future, and to do this we look at the past, insights, research and where possible intention and sentiment...

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Will you mentor me?

Will you mentor me?

Why I am participating in the Lenovo Mentor program “Help I need a mentor!” I hear. “But how best can I do this” I respond. This is a common conversation that I have, whether it is via my email, LinkedIn and other social inboxes. If you are in this situation then...

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Why Optus chose AI for marketing efficiencies

Why Optus chose AI for marketing efficiencies

Interview: Optus marketing program includes AI At a recent iMedia event I interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to attribution The role AI will play –...

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