ACCC Digital Platforms Inquiry Monopolies, duopolies, oligopolies are all words which mean that the customer is unlikely to be receiving optimal value. These are words that we are well used to in Australia – a small population base, a vast country – four banks, two...
Shark Tank returns on Tuesday, 15 May 2018 at 8.30pm on TEN We’re back on air very soon! Here is the press announcement that was released this morning: Narrated by Studio 10’s Sarah Harris, Shark Tank brings together five of the country’s most powerful business...
Marketing vs. Advertising vs. Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept of marketing...
Big Australia — Big Opportunity The Australian population has grown by 400,000 in the last 12 months and is likely to reach 25 million sometime this year. As I watched the Four Corners episode on Big Australia, whilst I felt a little ‘cramped’, I also felt that this...
