This year is off to a flying start and we are already seeing some very positive shifts. This is what I have already noticed. What have you found that is different this year than last? 1. Customer intimacy becomes reality – not only have we moved our language away from...
Over the years I have had many people say to me “what a fantastic idea RedBalloon is..” often followed by the statement “I was going to do something like that” or “I wish I’d thought of it.” Ideas and creativity are critical to the success of any venture. I was in...
One of RedBalloon’s business values is ‘a sense of humour and fun’. I am blessed to come to bound out of bed every day looking forward to my day at work. It strikes me that the basic tenets of encouraging fun and productivity in the workplace, I learnt...
This week I am in San Fransisco and there is much to do and many people to meet. Many of tech companies are headquartered here – it is like coming to the heart of technology innovation. All of these businesses are busy inventing the ‘next big thing’...
This years theme at RedBalloon is all about Customer Love. We have been playing a game to improve our NPS score… I was recently reminded of this top ten from Zappos.com: 1. Make customer service a priority for the whole company, not just a department. A customer...
