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Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of 'I want what she is having' which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
Where I’m Speaking
My presentations to company events are not listed because those engagements are not open to the public. Contact Kate on +61 2 8755 0034 for more details on speaking.
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- New post: Pitch it http://naomisimson.com/2010/09/07/pitch-it/ about 1 day ago from Naomi Simson
- we have a new PM - Julia Gillard - the point is the people didn't want either of them about 1 day ago from web
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Tag Archives: Employee Engagement
Why?
We often giggle at RedBalloon that all of us (including me) are generation 'why' - rather than 'y'. When I started this business (what seems like a lifetime ago) - I too wanted to work in an environment that I loved to come to every day. I wanted to dedicate my talents to something that [...]
Posted in Lessons Learned, Uncategorized Also tagged Business Growth, Business Leadership, Business Vision, Female Entrepreneur 1 Comment
Breakthrough companies are fixated with Growth.
I’m just back from a holiday break with the family. It was great to rest and rejuvenate… to take in a few experiences too. Jet Ski Ocean Adventure (I’d never been on a jet ski before – the kids loved it) Also had fantastic fun at the Surfing Lesson On Noosa Beach Oops I digress, [...]
Posted in Lessons Learned Also tagged Business Growth, Business Leadership, Entrepreneurial Journey, Female Entrepreneur, Fun at work, Work life balance Leave a comment
Twist in the RedBalloon tale.
We know at RedBalloon that recruitment is very much a dating game. It is a two way street - it is just as much about potential RedBallooners getting to know us as us getting to know them. RedBalloon might have been named in the top 10 Best places to work by BRW but we know [...]
Posted in General, Uncategorized Also tagged Business Leadership, Business Vision, Female Entrepreneur, TV Television Program 2 Comments
Super Saver….
My colleague Sarah joined RedBalloon on April Fools Day in 2004 – she is fast approaching her five year anniversary. With any special occasion it gives us a moment to reflect. I’m sure Sarah could share much better than I about the changes she has experienced at RedBalloon…and the ones she has championed. She was [...]
Teaching an Old Dog new tricks.
This week I was presenting at the Marcus Evans HR Summit on the Gold Coast – and I shared some of what I believe has created an engaged team at RedBalloon. I was very quick to let the audience know that I am not an HR professional, but a marketer passionate about a brand… who [...]
Posted in Reward & Recognition Also tagged Business Growth, Business Leadership, Professional Speaker 2 Comments
Recognition Every Day… (RED)
At RedBalloon we talk about recognition all the time, not only what we do at work, but what we are learning from our clients. Matt the RedBalloon head of corporate has put 52 recognition ideas into a handy little business card size piece. It is really quite fun – filled with great suggestions of how [...]
Posted in Reward & Recognition Also tagged Business Growth, Fun at work, Recognition and Acknowledgement Leave a comment
What does disengagement look like
Thank you to Bruce Morton of Talent2 for this very illustrative image of disengagement. Loved it. Gallup tells us that it takes six engaged employees to fix up the mess made by disengaged staff. In some instances it is clearly more.
Posted in Reward & Recognition Also tagged Female Entrepreneur, Recognition and Acknowledgement Leave a comment
Zip up your purpose
RedBalloon was acknowledged by Hewitt as one of only five employers to be accredited best places to work in 2009 - I have had interesting discussions with the people from Hewitt. They have shared much of the research outcomes with us. I like hearing about the theory about why we have achieved such a high [...]
Posted in Lessons Learned Also tagged Business Leadership, Business Vision, Recognition and Acknowledgement Leave a comment

Icing on mud pie 2