Author Archives: Naomi Simson

Shark Tank Australia Episode Eight on TEN Sunday 29 March 7.30pm

Here are my notes that I took on set during the shooting of this episode. Italian fast food, an online portal, deodorant – and I don’t know how to categorize the G-Stick – oral hygiene I guess. There were laughs – but plenty of advice and insights. Tommy Sugo – Fast fabulous authentic Italian pasta -  very impressive presentation (including the fantastic arancini balls). With one store in operation, and father in-law a key supplier – the founders had set…

Where it all began…A checklist for Start Up businesses

“How did you start?” is the question that I get asked most, which is a wonderful question because it also gets me to reflect. I was a guest on Channel Ten’s Studio 10 last week and this is the exactly the question they wanted me to answer – with a bit of a twist: How do you turn your passion into a business? So I share below the 5-minute video where I summarize the key steps I took to start…

Why “I didn’t know” is no excuse

This article first appeared on LinkedIn in March 2015. I was always getting into trouble as a child and breaking the rules. At the time I knew what I was doing was wrong, but I didn’t think anyone would notice. I was trying to ‘get away with it’. One thing I have found fascinating through my experience on TEN’s Shark Tank, is that some people pitching somehow still think they are in the schoolyard, and that cutting corners is OK….

Shark Tank Australia Episode Seven on TEN Sunday 22 March 7.30pm

This particular episode shows the extremes of businesses – from parties and chocolate experiences to childcare frustrations. The show started with a pitch that was very difficult to understand. And whilst David Hill lamented “I need investors who understand the importance of this.” The number of investors who are world experts in skate board tracks might be quite limited – it was his job to include us in his world so that we could understand the ‘importance’ of his work…

Talking about Live What You Love

Here is a bit of an insight into the why, how and thoughts behind writing Live What You Love. Booktopia interviewed me just at the time of launch… You can see that this is my deep passion…. sharing what I have learned.

Shark Tank Australia Episode Six on TEN Sunday 15 March 8.00pm

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If you saw the program you will see clearly how much fun it was to make – I know I say it every week but the diversity of ideas is amazing. I’m sure you too can see the difference in the effectiveness of the pitches – sometimes we just could not quite ‘get’ it. Other times the inventor had us at the first sentence. Scrubba Wash Bag – light and effective a way to wash a few small clothes in…

RedBalloon announces ex-Tourism Australia marketing head as new CEO

It is a really exciting day for RedBalloon as the board; Chair Ken Boundy, my business partner Peter Simson and I announced to the team – that we have appointed a new CEO. Here is the announcement circulated today. RedBalloon today announced the appointment of Nick Baker as its new CEO. Baker joins RedBalloon after seven highly successful years as Chief Marketing Officer of Tourism Australia, during which time he and his team were responsible for three of Tourism Australia’s…

Love them or they will leave you

It was great to have a $2 million pitch on TEN’s Shark Tank a few weeks ago. It was a business with a track record, a solid customer base and a clear vision for growth. Not to mention Stan Kruss, the founder, was an extremely polished presenter. When Andrew Banks asked Stan, “How would your people describe you?” Stan looked a little surprised at the question. Eventually he responded with, “loyal”. When Andrew asked him how long his closest leaders…

Shark Tank Australia Episode Five on TEN Sunday 8 March 8.00pm

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Watching this episode at home with the family – we had plenty of laughs. Every week we marvel at how diverse the business ideas are – and equally how commercially ready they may or may not be. I was delighted with the show – it showcases great Australian innovations come from everywhere. Here is my wrap up from episode five. Joseph Mourad – inventor and hair stylist to the stars. For more than 30 years as I stylist he has…

Is an investor what you want?

As we enter the second month of Shark Tank, I thought it was time to reflect on an important topic. Although this might seem confusing, sometimes when you miss out on an investment deal, it’s actually the best thing for your business. This may seem contradictory, but when someone so passionately shares the ins and outs of their business – and it looks as if it has significant traction – sometimes it’s best if they just keep doing what they’re…