Author Archives: Naomi Simson

No one intends to crash and burn


  As the new book ‘Ready to Soar’ begins to arrive in book stores I reflect on why I dedicated hours and hours to putting down on paper what is in my brain. The experience of nearly 30 years of being in, or working with small business has given me not just vast knowledge but battle scars. People ask me regularly “I’ve got a business idea, what should I do next?” – and quite frankly the answer to that question…

Talking about the ‘Bucket List’

RedBalloon has always been about ‘good times’ it might just as well be about the ‘bucket list’ or ‘dream catcher’… Maybe your family or friends might give you something from your list – or maybe you will choose something for yourself… Here I talk with Grant Denyer on All Star Family Feud (with Shark Tank and Bondi Rescue) about ticking things of my bucket list.   Do you have a bucket list? If so what is on it and when…

Shark Tank vs Bondi Rescue All Star Family Fued

Join us Monday 11 April at 7.30 on Channel 10. The Sharks play for the  Cerebral Palsy Research Foundation…. shame I get so tongue tied… The Research Foundation has been doing it’s work for the last 10 years – and this is what has been achieved so far:

The 11 Golden Rules of Conversation

I was in a cafe in Argentina with my daughter a few weeks ago – and on the front of the menu was a list of  ‘the golden rules of conversation’. Now whilst it was quite amusing – see the picture attached, I thought there must be a reason – even if it is just for the sake of conversation – that they chose to write about conversation. Are we losing the art of conversation? Do many people communicate more…

New Book Cover released – Ready to Soar (May 2016)

Ready to Soar_COVER

Turn you brilliant idea into a business you love. (2016) In Store May 2016 I’m very pleased that all the hard work over the last number of months is coming to fruition…. I had locked myself away, put my head down, and answered the question I get asked the most. Okay so it might take 86,000 words to do so… the ‘question’ has so many implications – to do it justice I had to look at it from many angles….

The entrepreneurial journey is a long and personal one

I saw the movie ‘The Intern’ with Anne Hathaway and Robert De Niro in the cinema when it came out late in 2015. It brought tears to my eyes… Then my mother, returning on a Qantas flight, watched the same movie a few weeks ago and she called me to ask (tongue in cheek) if I had been ‘writing screen plays’ in my spare time because there was similarities to my own life in the film. Then a fellow female…

The power of crowds vs the power of many.


The power of ‘crowds’ has taken hold over recent years. Crowdfunding, crowd reviews, crowd sourcing – though we are seeing a little less crowd ‘surfing’ than we used to. But rather than crowd – the real question is the power of many. When I look at businesses that come into Shark Tank  – or anybody that approaches me with a ‘great idea’ (and they look at me expectantly to determine if ‘I have the answer’ which I don’t) – the…

A gift for you or a gift for a loved one

Screen Shot 2015-12-07 at 9.31.12 AM

It is all hands on deck at RedBalloon now – Christmas is fast approaching and there are hundreds of thousands of red envelopes to make it  under the tree in the next few weeks. Christmas for me is always a time for reflection and review – before I get on with next year and run really hard again… 2015 was like no other for me… my world shifted. Clearly being on Network TEN’s Shark Tank is a wonderful new experience…

New ‘crop’ of great innovators

Here is a list of the teams that pitched. More information is available on the MAP website. ·         Hypetap is a platform that connects an invitation only network of agencies, brands and influencers to work on marketing campaigns together. A full suite of management tools allows brands and agencies to easily find influencers, negotiate, facilitate payments, track results, and project manage their campaigns. ·         Parkhound is an online community where members can easily exchange and lease parking spaces with other drivers….

Who to hire into your start up – is a big decision.

I recently spoke to The Start Society in it’s space for tech startups in Sydney, and one of the questions I was thrown was: “When you are looking to hire people in your business, how do you do it effectively?” My answer was very straightforward: “I hire adults. I hire people who share my values, my passion — and most importantly are aligned to my purpose — but I don’t want people just like me.” I need to know…