Author Archives: naomisimson

Fit to be an entrepreneur.

By naomisimson | Published: September 1, 2010
Some people shudder just to read the word fitness; others instantly feel a dull sense of guilt in the pit of their stomach, others of course live for it. Wellness, fitness, nutrition – are not things that you would expect to hear about from me. Looking after myself though is one of my responsibilities. I [...]
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Questions…

By naomisimson | Published: August 31, 2010
Recently Business Chicks posted on its FaceBook page an open invitation 'what would you ask an entrepreneur if you had the chance?' Well that is para phrasing really... but I thought I would tak on answer the questions posed. Q: Sarah Louise What is the one piece of advice you were given as you were [...]
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Coming up this week.

By naomisimson | Published: August 27, 2010
I had a great time at the Business Chicks lunch this week.  The photo is of Janine Allis, myself, Kristina Karlson (Congratulations on her EY Entrepreneur of the Year Southern Region win) and Natalie Bloom – who popped in to support the conversation. One of the questions from the audience was on mentoring - and [...]
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The Election we had to have.

By naomisimson | Published: August 26, 2010
I usually keep my blogs to share things that I have learned and discovered in the pursuit of building a business. But as a business leader this week of course I have been left bewildered. Recently I wrote about the disgrace of both major parties advertising and promotional campaigns  And clearly I was not alone [...]
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Grow!

By naomisimson | Published: August 24, 2010
Each trimester at RedBalloon we galvanize the plan by announcing a theme. The theme is always based on what is the most critical thing for the business to achieve right now! Last trimester the whole company got behind a ‘Red Dawn’ theme. Everyone chipped in as we launched the new version of the website. Some [...]
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If you have a moment..

By naomisimson | Published: August 23, 2010
RedBalloon for Corporate is quite pleased to be nominated for the Human Capital Top 5 Teambuilding Organisation or Incentive provider award - but apparently to take the nomination to the next stage - people need to vote for us... If you are a client, know what we do - or just want to put in [...]
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Where is Naomi… this week

By naomisimson | Published: August 20, 2010
Speaking with my new RedBalloon colleague Philippa Lowe this week, she has joined the business to support the communications efforts. She asked me the obvious question ”What do you do in a week?” I mentioned what I get up to and she responded “well if I’m interested in what you are doing other people might [...]
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Disgusted… I want authentic marketing

By naomisimson | Published: August 18, 2010
First of all I would like to say to the advertising agencies working on with the political parties for this election… tough gig – the fees must be nice – but, ugh, I bet the briefs you are receiving are cluttered – and the approval process a nightmare. I was watching ‘Top Gear ‘with my [...]
Posted in Customer Experience, Uncategorized | Tagged , , | 3 Comments

Cut through

By naomisimson | Published: August 17, 2010
I’m a marketer and a ‘sucker’ for new things… but the shear volume of messages that I’m bombarded with each day overwhelms. It is very hard to be a remarkable ‘purple cow’ as Seth Godin implored – when everyone is claiming to be a ‘purple cow.’ Real cut through comes from the authentic experience someone [...]
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Who is Australia’s Dream (and Worst) Employer?

By naomisimson | Published: August 5, 2010
I’ve often blogged about how people talk about the business they work for – this century anyone and everyone can be a publisher – using twitter and facebook to talk about their work place. An employer brand is part of the powerful marketing mix in creating customer experience. If we think of company X favourably [...]
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