Author Archives: Naomi Simson

Shark Tank Australia Episode Four on TEN Sunday 1 March 8.00pm

Here is my review of the pitches we saw in Shark Tank Australia episode 4 – yet another great show demonstrating the diversity of Australian innovation. It was pretty exciting to see such a big pitch come into the Tank… Scope My Project – The two founders clearly did not appreciate the sorts of questions or understanding required to attract investment. A businesses to business service – yet I had the feeling that it had just been created on the…

Live What You Love: Purpose (Extract)

  Purpose extract from Live What You Love I don’t live to work, I work to live. But if I love the work I choose, then my work is no longer work. Our society celebrates the idea of the workaholic. Earlier in this book I have written that the happy employee creates a great workplace. I note that a culture of fun and happiness can be authentic and fostered by all people in a business and that hap­piness can deliver…

Why I ate pet food on national TV and why I would do it again

Image courtesy of TEN - On set for Shark Tank

When I walked into work on Monday morning I was met by RedBalloon’s PR Executive who greeted me with, “You’ll never believe the headline I just read about you!” The article she was talking about was Shark Tank recap: The night Naomi Simson ate dog food on national television. There’s no doubt eating food meant for canines makes great TV, but there was actually a very real business reason why I did it… it’s called “customer experience”. During episode two…

‘The Sharks’ reveal their secrets to running a successful business.

THEY are ‘The Sharks’ on Ten’s new reality show Shark Tank — and here they reveal their secrets to running a successful business. This article appeared in news.com.au on 18 February 2015 So just who are these entrepreneurs and what have they done to be worthy of the label ‘Shark’? Tech entrepreneur … Steve Baxter from Shark Tank. INTERNET PIONEER STEVE BAXTER My business motto is… Do business you are proud of. The best deal I ever made was… On…

Shark Tank Australia Episode Three on TEN Sunday 22 February 8.00pm

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I kept a database and notes on every single pitch that we saw during the filming of Shark Tank for TEN. These are the notes of each of the pitches in Episode Three. Surfsafe – Dave Smith is the founder and inventor of a shark repellent device that is embedded in surf boards. The device emits sonic waves to deter sharks from approaching. He has been designing surf boards for 20 years, and wants to encourage people to surf and…

Seven secrets to nailing your pitch

  Let me paint a picture for you .?.?. You’ve been practising your business pitch for days – to family, friends and even your dog. You’re confident everyone will love your idea as you’ve been told you’re onto a winner. As you wait for the signal, you rehearse your pitch over and over again. This is the moment you have been waiting for. The music starts as you begin the long walk through the Shark Tank. The doors swing open…

Best Advice: Persistence (from Live What You Love)

Persistence – extract from Live What You Love When asked to contribute to this special LinkedIn Influencer content edition – I knew I had to share some of what I have written in my about to be released book “Live What You Love” I headed it up “Best Advice: Get in the driver’s seat” Some of the best advice I was given was simply: “Don’t give up – if it was easy everyone would do it.” However it is important…

Shark Tank Australia Episode Two on TEN Sunday 15 February 8.00pm

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I know this might sound fanatical – but I kept a database and notes on every single pitch that we saw during the filming of Shark Tank for TEN. This could be because I need an extra brain – or it might be because some of the businesses we saw were just a little early stage… but as far as I am concerned I really want to keep them on my radar… just in case I get a second chance…

Live What You Love: Positivity (Extract)

  Positivity in leadership (from Live What You Love) A positive leadership relationship inspires people to become more than they might have been without the relationship. Following an effective leader, people accomplish and achieve more than they may ever have dreamed possible. Rather than coming across as ‘delegation’ it feels far more like ‘all hands on deck’, pitching in for the greater purpose. The foundation of this successful relationship is the leader’s ability to make people feel important. Recognition and…

Shark Tank Australia Episode One Channel Ten Sunday 8 February 8.00pm

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Over the course of many weeks as we filmed Shark Tank Australia we sharks waited patiently for the large doors to open and a ‘pitch’ to commence… Until that moment we had no idea who or what would be presented. I kept notes of each of the pitches and I thought I would share them now that the series is on air.  (I also to a photo on set of each of the pitch set’s – as you can see…