Author Archives: Naomi Simson

Six things to do to make sure you have a great day at work

How many positive experiences did you have at work today? I have spent the last few days at the Spire HR Summit in Singapore, learning from renowned HR experts about the challenges and issues, but more importantly the opportunities in today’s market of “people”. My plenary session was on Day 1 and I chose to challenge the audience to this very question: “So You Want To Be An Employer Of Choice?” RedBalloon was not always a great place to work…

Shark Tank Australia Episode Thirteen on TEN Sunday 17 May 9.00pm

There are still so many ideas, businesses and concepts that are coming before us. Each time those doors open I wonder – “What will I learn about this time?” With every pitch we learn not just about a different industry or market – we also learn more about people and what drives them. We get to witness passion and persistence in action – and tonight’s episode was no exception. Here are my notes from when I was on set. Hipsta…

Shark Tank Australia Episode Twelve on TEN Sunday 10 May 9.00pm

After having a week off – because we were busy meeting new people at the #TVWeekLogies – we were back in the Shark Tank at the new time of 9.00 Sunday. I know this is a big family show – and that kids love talking about the program – there are still plenty of opportunities to watch it either on TenPlay or in one of the Encore airings. Here is the list: Here are my notes from the set that…

The Happy CEO

I have said many times before (including in dedication in my book) ‘thank you to all the past, present and future RedBallooners’. Each play their role in delivering good times to 1000′s of Australians and New Zealander’s every week. Today however marked the end of an era with Kristie Caddick (nee Buchanan) leaving RedBalloon after seven years. Originally joining as a Marketing Manager – and since 2012 she has been the CEO. She has chosen to dedicate the next part…

Shark Tank Australia Episode Eleven on TEN Sunday 26 April 7.30pm

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In reviewing my notes for this episode I was left feeling a little sad. I know this is not an emotion that we often talk about when it comes to business. In my book Live What You Love I talk about the four elements to support living a life of passion and purpose. One of these elements is persistence. I am very clear in defining the difference between persistence and pigheadedness. And I fear that episode 11 had an element…

When the big fear gets in your way: failure.

A blank white screen has been sitting before me for a little too long, and I am questioning why it has taken me so long to write on this topic. This isn’t because I haven’t made any mistakes – between you and me, I’ve made a lot. Given my deep commitment to positive words, I really struggle with the word “mistake.” I would rather refer to mistakes as experiences or life lessons. (More on the power of positivity in Live…

Shark Tank Australia Episode Ten on TEN Sunday 19 April 7.30pm

‘Youth’ might be the theme of this weeks episode. With two entrepreneurs under the age 25 years in the Tank the enthusiasm was infectious. I love the innovation that we were presented with. Some simple ideas to everyday problems. Really great to see the entrepreneurs protecting their ideas through patents – but as a note to would be pitches, much better to outline a rosy (yet realistic) view of the future for investors – rather than mentioning the litigation word….

Good is the enemy of Great – Jim Collins

It is now more than a month since I sat enthralled with thousands of other Australians listening to one of the worlds great business commentators – Jim Collins. Having consumed his books and been influenced by his insights into leadership and greatness, I wondered what would stand out for me as time moves on. His delivery style was authentic, and very grounded – he was happy to share stories about his personal life as well as his work. It is…

Shark Tank Australia Episode Nine on TEN Sunday 12 April 7.30pm

In some ways Episode Nine was all about family. I think many people would have robust discussions based on their personal experience with the problems that each of our entrepreneurs presented to the Sharks. I remember as a young mum literally juggling two small children at bath time – Problem solved CharliChair.  I put it to a bunch young people in my life (ie my kids and their friends who are at uni) what they thought of the idea of…

The future of retail… Why Freckleberry changed its spots?

Is the end of bricks and mortar retail approaching? In the most recent episode of TEN’s Shark Tank, John McGrath talked in depth about the rise of online retail versus bricks and mortar. I thought the topic was worth exploring more, because the jury is still out as to what is the most effective business model for retailing. Before RedBalloon was started back in 2001, I looked at all sorts of online business opportunities. One thing I noted was that…