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City to Surf 2014....
City to Surf yesterday….

Yesterday I did the City to Surf with some of my colleagues from RedBalloon. Together with 80,000 other’s we headed the 14kms to Bondi – apparently this is the biggest race in the world. A massive celebration of humanity.

This person standing in front of me at the start of the race – had the right sentiment.

Nothing better than:
The wind to your back,
The sun in front of you,
And your friends beside you.

To share the Happiness Revolution (and getting out an about is a key element to it)… I want to create a massive team to join me in Steptember. We get fit, raise money for research – and have our friends beside us…

The average office worker only takes around 3,000 steps a day?  It doesn’t sound like a lot, but sadly it’s more than some kids living with cerebral palsy will take in their whole lifetime. You may or may not know of my long standing commitment to philanthropy and community work, and research for cerebral palsy is a cause that is close to my heart.

It is a fact that the impact of cerebral palsy is felt by many Australian families.  I am going to step up to the challenge with ‘Steptember’ and I’d love you to join my team. In fact, I’ll pay for the first 50 teams to register so that together we can make a real difference.

Steptember challenges you to take 10,000 steps a day for 28 days, all while raising much needed funds for kids and adults living with cerebral palsy. Will you join me and my team and step up to Steptember?  I can’t wait to see how many people we can get on board this year. Registration is now open – www.steptember.org.au. Steptember starts on Wednesday 3 September 2014 and ends on Tuesday 30 September 2014.
Be quick.  Log on using this code: 045309 under the name: Happiness Revolution for your free registration. For more details view the clip below

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  1. Would love to join in. Feel like a bit of a numpty and can’t find where on Steptember website to login using those details.

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@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

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