Celebrity Endorsement Scams
Scams using celebrities: beware There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers into buying products. These people are nothing more than thieves, stealing people’s reputations and...Read More
The Essence of Marketing, Advertising and Branding
Marketing vs. Advertising vs. Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept of marketing...Read More
Instagram Trends
Why Instagram is the new ‘homepage’ for business If you haven’t noticed the algorithm changes on Instagram then I’m not sure what social media rock you’ve been hiding under, because across the board, engagement levels are down. Whether you’ve...Read More
Creating a brand story
Smartphone addiction = a chance to create your brand’s ‘love story’ You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops… even walking along the street. As a society, we’re...Read More
Making Facebook Ads work for your business
How to Advertise on Facebook I hosted a Facebook Live this week with Ben Simkin who joined me as a Brains Trust on a topic that is – or should be – front of mind for many business owners: Facebook Marketing. Ben Simkin, founder of BusinessNET and Facebook...Read More
What I’ve learned – 20 March 2017
Getting to know each other Thanks to those people who jumped on to my first Private Group Live. This really helps me work out what is of most interest. Clearly growth, marketing and sales are of interest – (for those who didn’t see it, it’s in the...Read More
