You cannot view this unit as you're not logged in yet.
Current User Progress
Module 1 | Purpose | + |
Unit 1 | Introduction from Naomi | |
Unit 2 | Know Your Purpose! | |
Unit 3 | Activity: Finding your own purpose | |
Unit 4 | Why do you do what you do? | |
Unit 5 | Activity: Discover your real purpose | |
Module 2 | Brand personality and essence | + |
Unit 1 | Give your brand a personality by telling your story! | |
Unit 2 | Making decisions based on purpose | |
Unit 3 | Your Brand Personality | |
Unit 4 | Brand Essence and Products | |
Unit 5 | Activity: Brand Essence Template | |
Module 3 | Your 'Why' | - |
Unit 1 | Start With Why? | |
Unit 2 | Why are you in business? | |
Unit 3 | Golden Circle In Reverse | |
Unit 4 | Your ESP and USP | |
Unit 5 | USP - What Are You Famous For? | |
Unit 6 | How does your brand make people feel? | |
Unit 7 | Measuring Success | |
Module 4 | Pitching Your Story | + |
Unit 1 | Tell your story when you're pitching! | |
Unit 2 | Your Pitch Deck | |
Module 5 | Building a brand on a budget | + |
Unit 1 | Build your brand! | |
Unit 2 | Money | |
Unit 3 | Strategy with Purpose | |
Module 6 | Building a brand on a budget | + |
There are no units in this module. | ||
Module 7 | Digital Media | + |
Unit 1 | Use Digital Media to help build your brand! | |
Unit 2 | The Power of Digital Media | |
Unit 3 | Marketing RedBalloon Online | |
Unit 4 | Other Advertising | |
Unit 5 | Digital Media Plan | |
Module 8 | Summary | + |
Unit 1 | In Summary | |
Unit 2 | Farewell! | |
Unit 3 | References |