Choose Growth Content series with Airwallex

Having worked with many business owners over many years, I’ve found there’s a key differentiator between achieving incremental versus exponential growth. True business growth requires a mindset shift and a simple question – 

What are you doing today to create growth for your business?

I’m so pleased to announce my Choose Growth partnership with global fintech Airwallex, to bring fresh and creative content to business owners looking to scale. As part of the Choose Growth partnership, we will explore key growth challenges facing businesses, including: :

  • How to build a customer-obsessed culture 
  • How to achieve cash flow confidence
  • How to develop your leadership team
  • How to grow & retain top talent

Most business owners I work with are always looking for ways to acquire additional customers, whilst keeping the ones they have. In this series, I share my thoughts on the importance of customer obsession, including how to stay focussed and agile to meet changing customer needs whilst keeping an eye on ‘profitable growth’. 

That being said, not all customers are equal. Business owners must learn to target customers that can be turned into   advocates, as well as return customers who deliver incredible value, creating profitable growth.

As we move into the digital age and beyond, helping business owners master a growth-mindset is now crucial to remain viable…It’s easy for business owners to get lost in the grind of operations, logistics and a never ending inbox. This series will provide actionable insights and advice to ensure your business remains focused on growth. 

Airwallex was built to empower businesses of all sizes to operate anywhere, anytime. Today, Airwallex is Australia’s fastest growing unicorn that powers many other businesses like The Sheet Society, Sleeping Duck and Nimble Activewear.

To kickstart our partnership, SmartCompany will be hosting a webinar with myself, Julie Mathers, Founder of Flora & Fauna (Australia’s #1 Ecommerce Person in 2021) and Vijay Raghvani, Head of Sales at Airwallex.

This online event will take place on Thursday 29th July at 12:30 – 1:30 pm AEST.And I invite you to join us.

For more details on the ‘Choose Growth’ series please go to 


Also published on Medium.

Grow & Scale Your Business by Naomi Simson

Tell Naomi a little bit about your business by completing the questions below. (It will take less than 60 seconds)

Answering your #1 Biggest Business Challenge question tip: 

Go beyond just saying "Poor Cashflow" or "Unreliable Team". 

Instead, give Naomi details & specifics on how this is currently your #1 Biggest Business Challenge. 

I.e. "Every month I'm struggling to pay my bills on time because there just isn't consistent cash flow coming into the business. I've tried sticking to budgets in the past & pay myself less to keep some extra funds aside for emergencies, but still every month there seems to be another financial fire to be put out. I don't know what to do about it, so I'm just grinding it out."


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