Tag Archives: Brand Marketing

Disgusted… I want authentic marketing

By naomisimson | Published: August 18, 2010
First of all I would like to say to the advertising agencies working on with the political parties for this election… tough gig – the fees must be nice – but, ugh, I bet the briefs you are receiving are cluttered – and the approval process a nightmare. I was watching ‘Top Gear ‘with my [...]
Posted in Customer Experience, Uncategorized | Also tagged , | 3 Comments

Cut through

By naomisimson | Published: August 17, 2010
I’m a marketer and a ‘sucker’ for new things… but the shear volume of messages that I’m bombarded with each day overwhelms. It is very hard to be a remarkable ‘purple cow’ as Seth Godin implored – when everyone is claiming to be a ‘purple cow.’ Real cut through comes from the authentic experience someone [...]
Posted in Customer Experience | Also tagged , , | 2 Comments

Who is Australia’s Dream (and Worst) Employer?

By naomisimson | Published: August 5, 2010
I’ve often blogged about how people talk about the business they work for – this century anyone and everyone can be a publisher – using twitter and facebook to talk about their work place. An employer brand is part of the powerful marketing mix in creating customer experience. If we think of company X favourably [...]
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Corporate Customer Love

By naomisimson | Published: July 8, 2010
I recently read the book Delivering Happiness by Tony Hsieh – CEO of Zappos.com – He believes much of the success of his $1billion online retail business comes from it’s commitment to the culture of the business – which allows every person in the business to stay customer focussed. He talks about customer happiness with [...]
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A new listening post

By naomisimson | Published: June 24, 2010
I’m sure it is not just my imagination – but I seem to have LinkedIn messages coming to me daily. I joined years ago and sort of let it sit there. Now I find that I am catching up with colleagues from a very distant past - and joining interesting discussion on topics such as [...]
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“Naomi vs Elle” say the RedBallooners

By naomisimson | Published: June 22, 2010
I have to admit this made me laugh. I was recently nominated for the Instyle Women of Style Awards, up against Elle MacPherson and Kristina Karlsson from kikki.K in the Business Category. I attended the awards night and was both surprised and delighted to be named as the winner of the Business category. Little did [...]
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Excellent…

By naomisimson | Published: May 27, 2010
I’m very exciting that RedBalloon is recruiting for a new role, a Customer Excellence Manager.  We see it as the next big step in our growth and innovation story. To put it in context; I’ve always used the title Chief Experience Officer (in part because of what we sell) but more so because ‘I’m accountable [...]
Posted in Input Please | Also tagged , , , , | 7 Comments

Super Saver….

By naomisimson | Published: March 28, 2010
My colleague Sarah joined RedBalloon on April Fools Day in 2004 – she is fast approaching her five year anniversary. With any special occasion it gives us a moment to reflect. I’m sure Sarah could share much better than I about the changes she has experienced at RedBalloon…and the ones she has championed. She was [...]
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Roman Holiday – Brand lessons

By naomisimson | Published: January 4, 2010
After a massively long and productive 2009 it is time to refresh... It is family time. As the kids are much older now, their first trip to Europe has been in the planning for more than a year. Italy for a month. It is wonderful to watch them delight at ice skating on the banks [...]
Posted in Uncategorized | Also tagged | 4 Comments