It seems that lately I am being approached by many people who are asking a similar question, “How did you do it?”. Obviously I write this blog so that I can share what I have learned which also means that people can dip into what they think is relevant for them whenever they choose. My initial reaction when people ask “how did you do it?” Is that it wasn’t ‘I’ … it was ‘we’. I have been fortunate that I…
Tag Archives: Brand Marketing
Coming up this week 4 April 2011
I suppose the theme that came out of last week – was ‘am I listening enough?’ It was a busy week, full of celebration. I had a fabulous time at the Contours Conference in the Gold Coast…. What a fun group. I had to rush back to Sydney to host a boardroom lunch at RedBalloon. It is very un-RedBalloon to have a board room lunch – so the invited guests sat amongst the team and we all had lunch together….
A ‘luxury’ brand experience.
I am fascinated by how organizations personify the brand experience. It is often so hard to get it right. One thing is promised in advertising but the in store experience is completely different. Company owned stores, however should ‘in theory’ have a far better ability to ensure that the brand is executed consistently at every touch point. This week I was at the AICD course and one of the female participants said she was desperate to get a new handbag…
Coming up this week 24 January 2011
I have had a few weeks off with the family. A complete break it is important to recharge. I’m back and ready for another big year at RedBalloon… I have had a quick look at the diary and I see that I will be quite busy…. This Week Monday: Interview with The Age – and reconnecting with everyone in our one on ones Tuesday: Speaking engagements for Dell and another for Deloitte… then a photo shoot with Pete for Latte…
Happy Suppliers = Happy Customers
It is the festive season – so obviously at this time of year you think ‘who has helped me this year?’ Clearly no business can operate without it’s supply community. Our fabulous suppliers who deliver on our brand promise everyday are critical to our success. Great supplier relationships can make the strategic difference to a business. I remember when I was at Ansett Airlines – many suppliers had to wait for months to be paid, yet were asked to perform…
Launched
This week will see some significant enhancements to the RedBalloon offering…. All of the innovations that we will announce this week have all been driven by our single minded purpose: ‘RedBalloon is changing gifting in Australia forever’. Over the past five years this sense of purpose has driven much of our innovation in our Corporate team, our gift card offering through retailers (including Coles just announced which takes us to about 3000 retail outlets), our gift box range – which…
Five points on Social Media iStrategy 2010
I spoke on a panel this week at the inaugural Australian iStrategy event. (there were about 400 in attendance) I’m very glad that I got input from Vashti who heads up our @redballoonteam effort because it is our marketing guru’s at RedBalloon who own the strategy. As we formulated our ideas of what I would share we quickly realized that there is only one word that means much at all – and that is authenticity. At the same time we…
Insights from iStrategy Sydney 2010
iStrategy is all about getting marketing ideas into a melting pot and learning from others. Here’s some food for thought based on this slide from Cliff Rosenberg at Linkedin: ‘Even if you don’t understand the concept of social media, you need to fully understand that you, as a company are no longer in control of what’s being said about you.’ (In fact you never were in control– it’s just that these conversations about your brand used to happen late at…
Friday Fact: Facebook tops Google in US weekly traffic
I think this 4 minute video is well worth a watch. Is Social Media a fad? I know that it might not be the destination – but twitter et al is all part of the journey.
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
