Tag Archives: Brand Marketing

Personal appearance, style or brand are not the same thing

  Recently I wrote about a ‘new you’ for New Years. Style is not the same as ‘brand’ nor is style the same as appearance. I am a big believer in people being themselves, however I also believe in people respecting the people around them. Colour is one thing that I use consistently to help people know me. It is no coincidence that to celebrate my coming of age the theme of the party was ‘bright’. My first attempt at…

New Year… new you? Your personal style.

I always find that at the beginning of the year I reflect on what I achieved last year and what I plan to do differently this year. One thing we often avoid considering is our personal style (and the impact our choices have on people around us). Does how you present yourself reflect who you are planning to be this year? There’s a lot of information available to help you to consider what is right for you. You will want…

Consumers Rule and Innovation Is Inevitable

Last summer for close to five weeks I traveled with the family– it’s the “big trip” for my daughter’s graduation from high school, her eighteenth and my special birthday. When she was just a tiny tot in primary school I remember saying to her in passing. “You are growing up fast – all too soon I will be taking you to Paris when you finish high school.” And here we are – already. Travel is completely different to what it…

A RedBalloon world – the story travels

I am often out and about meeting people, customers and suppliers and of course speaking to groups this can take me to anywhere in Australia (and sometimes overseas). It still surprises me that a business that no one had ever heard of a decade ago now appears in the most remote and far distant places. I dreamed that RedBalloon would become a household name in Australia and New Zealand – and in the past few weeks I have discovered that…

Eleven essential talents for marketers

The great game of business is all about change. It is about adapting to the environment – listening and responding to all stakeholders. There is no doubt that this century marketing is forever different. People do not want to be bombarded with messages that are not relevant to them. They want to have someone ‘curate’ what is interesting and what they want to hear about. Everyone wants to feel that they can have an ‘intimate’ relationship with the brands that…

CAN versus Breaking up…

I am continually fascinated by corporate marketing. In my day (oh I sound so old) communications strategy was all about ‘above the line’ and a bit of ‘below the line.’ You would tell the agency the problem then they would tell you what you should stand for and create a campaign around that. Given that I am no longer a corporate marketer – I remain fascinated by how it all comes together. So I felt excited to hear directly from…

Marketing: an industry of cool?

This is my column from Monday 16 July 2012 in the Australian – just in case you missed it.     I was asked by the Australian to comment last week after a judge in the UK deemed Samsung’s Galaxy tablet “not as cool” as the Apple iPad, as part of the ongoing patent war between the two techno giants. Apparently he tweeted his verdict from the bench on his iPhone. As a marketer I can say the judge’s comments…

Three online branding lessons

It seems that lately I am being approached by many people who are asking a similar question, “How did you do it?”.  Obviously I write this blog so that I can share what I have learned which also means that people can dip into what they think is relevant for them whenever they choose. My initial reaction when people ask “how did you do it?” Is that it wasn’t ‘I’ … it was ‘we’. I have been fortunate that I…

Coming up this week 4 April 2011

RedBallooners Celebrate 1 million

I suppose the theme that came out of last week – was ‘am I listening enough?’ It was a busy week, full of celebration. I had a fabulous time at the Contours Conference in the Gold Coast…. What a fun group. I had to rush back to Sydney to host a boardroom lunch at RedBalloon. It is very un-RedBalloon to have a board room lunch – so the invited guests sat amongst the team and we all had lunch together….

A ‘luxury’ brand experience.

I am fascinated by how organizations personify the brand experience.  It is often so hard to get it right. One thing is promised in advertising but the in store experience is completely different. Company owned stores, however should ‘in theory’ have a far better ability to ensure that the brand is executed consistently at every touch point. This week I was at the AICD course and one of the female participants said she was desperate to get a new handbag…