Tag Archives: Innovation

Productivity Hacks: Happy People Are Productive People

I’m not being flippant here in suggesting that being happy is my “hack”. When the editors of LinkedIn sent out the brief requesting our insights into the productivity hacks that we use, I looked at all the things I do, from shared document reporting, to online diary requests systems… All of these add consistently to being productive. The Cloud has transformed the way I work – and not just my productivity but that of all those around me at RedBalloon….

I was sitting quietly at my desk….

I was sitting quietly at my desk last Wednesday… going through some emails, being intentional about getting back to people as soon as I can when I get an email from Pip Marlow – Microsoft Australia Managing Director. I don’t know Pip so it was unusual to hear from her. With interest I read the missive headed up “Joined- Up Innovation.” Dear Naomi I wanted to let you know that tonight Microsoft will proudly recognise you at an event being…

I love branding…. it’s all in the detail

My colleague Sarah – Head of Marketing at RedBalloon picked this detail up – and she shared with me because she knew that I LOVE this sort of thing. Years ago when I worked at Apple I was accountable for marketing to the printing and publishing industry. The design community took me aside and taught me about detail and consistency (demanding this from the Mac – now we take all that WYSYWIG stuff for granted). Brand recognition is built through…

What Is Your Legacy?

As the year draws to a close – one begins to reflect on the year, it’s ups and downs – and then what the next year might look like. I have not been blogging quite as often – simply because I have been setting aside that time to write a book. One of my highlights for 2013 was being a speaker at ‘Wired for Wonder’. Better to have a mind opened with wonder …..than closed by negativity. Wired for Wonder…

What does Cloud Computing mean to RedBalloon?

Years ago – at the very beginning of time (well it feels that long ago), we began to think about what RedBalloon could look like. I took my hard earned $25k and visited a web developer. $25,000 later I had a very average website with no content management system. The site was ‘framed’ and even worse, not hosted. For many entrepreneurs, technology is their Achilles’ heel. And I was no different. What I had was a business idea, and from…

Clouds level the business playing field

I was invited a few weeks ago to attend the V8 Supercars in Launceston… in the 12 years I have now worked at RedBalloon I have seen many a car (and been in side many a V8) as they raced around the circuit…. and given that the event was in Tasmania – and my close colleague Lauren is from there…. I thought she would have an interest. I was unaware the degree to which she is a rev-head. As a…

Five positive signs for 2013

This year is off to a flying start and we are already seeing some very positive shifts. This is what I have already noticed. What have you found that is different this year than last? 1. Customer intimacy becomes reality – not only have we moved our language away from ‘call centers’ and ‘CRM’, to being all about ‘Customer Love’ – and creating brands people love. The focus on the customer experience will be fundamental to performance results – NPS…

Four thoughts on creativity

Over the years I have had many people say to me “what a fantastic idea RedBalloon is..” often followed by the statement “I was going to do something like that” or “I wish I’d thought of it.” Ideas and creativity are critical to the success of any venture. I was in Utah last week at and Entrepreneur Organization conference and the opening speaker was serial entrepreneur Josh Linkner. He opened his presentation with a US business story about  the Dollarshaveclub.com…

Coming up this week 21 November 2011

Last week was about as big as they get. In addition to the three awards received by RedBalloon last week, I was also a judge in the National Telstra Business Womens awards. Actually weeks don’t get much bigger than last week. What started as a normal week of one on one’s and coaching with some of the newer team members in Sydney… ended up quite differently. On Wednesday I did one of our less known experiences – which is the…