Tag Archives: Employer brand

Longing to Belong

At the very core of our being – we want to feel connected to something bigger than ourselves. Maslow’s hierarchy of needs speaks to self-esteem and respect – and respect is very much about being in a place where you can be yourself. When I left corporate life and started my own business I wanted to build a business ‘where I wanted to work’… I wanted to be myself, be respected for my contribution and more than anything I wanted…

One step toward being an ‘out of the box’ best employer

Megan Bromley accepting the AHRI HR practitioner of the year award.

I meet many business owners, and entrepreneurs; the question that we cannot help but ask each other is “How’s business?” People tend to be circumspect with his or her answer however the conversation usually moves on to “how did RedBalloon become a ‘Great Place to Work?”. I have never shied away from sharing with anyone the pivotal moment when we added to the team an HR professional. We only had about 25 people back in the day when we made…

Recruiting is like dating – it is two way.

Recently a fellow entrepreneur asked me to take a look at a job ad that she had created for an account manager role. Now I believe that anyone who is accountable for customer relationship needs to truly live and breath the essence of a business. To be completely at one with it’s vision and values. It is not just about doing the job; it is about being the ‘brand’. A walking, talking personification of the beliefs of the business. You…

Nightmare on Corporate Street

Most of us have been there I explored in a recent LinkedIn article. Feeling unappreciated; our work and efforts going unnoticed and uncelebrated; our self-confidence plummeting by the day. The experience we have in the workplace can have a profound impact on all other areas of our lives, as well as our overall sense of well being. I started RedBalloon back in 2001 party because I wanted to create a workplace that inspires people, values their contribution and makes them…

Can you ‘fire’ your boss?

Have you ever wanted to stamp your feet or scream and yell at your boss! Does he or she seem to get in the way of you doing your best work? Do they ever seem to be working in his or her best interests rather than that of the business? If you have answered yes to any of these then you have probably wished you had the power to fire your boss as I explored recently on LinkedIn. What ever…

eNPS and a Best Place to Work

I have just returned from a wonderful celebration of BRWs Best Places to Work with my fellow RedBallooners. We were most delighted to have made the list for the fifth year in a row as well as being in the top 10 (#8). The employee experience journey at RedBalloon is far from static – it has evolved and expanded each year. The leadership cohort are completely committed to the journey – knowing that it is not one single activity that…

Five tips to attracting the people you deserve

[Originally published on LinkedIn] Capital One CEO Richard Fairback once said, “At most companies, people spend two per cent of their time recruiting and 75 per cent managing their recruiting mistakes.” Now, you may not be in a business where you need to build a team, but I believe this statement is relevant personally as well as in business. As an individual, have you noticed you attract the same sort of person in your life over and over and getting…

Best Workplaces or Toxic Workplaces

I have a question that I keep asking myself – ‘Why is it that some workplaces are committed the being great – and others experience awful things – is it just a question of leadership? This week BRW has published the Great Places to Work of which RedBalloon is very proud to have made it for the 4th time (one of only 13 companies to achieve this.) In my quest to find out ‘why is it that some are great…

Trust takes Time

I have teenagers – their friends are beginning to get part time jobs… I am fascinated to watch them learn and discover the world of work. The experience that they have with these businesses may well determine what ‘work’ looks like for them. Trust is paramount in every employment relationship – without it, it is really difficult to achieve great things. So imagine a young person – his first work experience job – 5 days in total he has been…

Advice to Gerry – you can’t take it with you

I was chatting with a friend yesterday and we were talking about how to teach our children the value of money. I remembered a presentation I attended years ago when the woman likened money to water… it has a need to flow – there is clean money and dirty money, sometimes it get’s damned up – but spread freely and evenly allows the world to prosper. My friend said that he has set aside some money to support community programs…