Tag Archives: Employer brand

“Inspiring the business world”

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When I was approached by The CEO magazine, to be the feature story in the September edition, my initial reaction was – ‘but I’m not a CEO!’ (Nick Baker has been the RedBalloon CEO for some years now.) Whilst I am an executive director at Redii.com, I’m still not the CEO. However, when it was explained to me that CEO magazine’s role is to ‘inspire the business world’, then it all made sense. With more than a decade working as…

Do you do the average of 3,000 steps a day?

If you are the average office worker in Australia, you will be moving, on average, 3,000 steps a day, and you are likely to be seated for more than 2 hours at a time. 3,000 steps might sound like a big number, but considering the recommended minimum is 10,000… we’re not doing too well, are we? You can Get Healthy At Work – and you can get healthy on the way to work, at lunch time and after work. Simply…

The entrepreneurial journey is a long and personal one

I saw the movie ‘The Intern’ with Anne Hathaway and Robert De Niro in the cinema when it came out late in 2015. It brought tears to my eyes… Then my mother, returning on a Qantas flight, watched the same movie a few weeks ago and she called me to ask (tongue in cheek) if I had been ‘writing screen plays’ in my spare time because there was similarities to my own life in the film. Then a fellow female…

I got control by giving up control – peer to peer leadership

People often ask “Did you ever imagine RedBalloon would become what it is today?”  In all truthfulness, not really…. but I do remember that it is a long time since RedBalloon was a startup. Back in 2001 there was no such thing as social media; digital photography was rare; no smart phones; the tech industry looked vastly different than it does now… there was no TechCrunch (we had computer daily which would fax it’s daily roundup – but I digress)……

The words conscious and capitalism collide

It has been reported on more than one occasion that putting the words conscious and capitalism together would make an oxymoron. Yet what it really is, is announcement of the new order of what is possible, productive and profitable for businesses. “Imagine a business that is born out of a dream about how the world could be and should be…” Steve Denning. As Steve states, what we mean by conscious capitalism is more than just business with a purpose –…

The Happy CEO

I have said many times before (including in dedication in my book) ‘thank you to all the past, present and future RedBallooners’. Each play their role in delivering good times to 1000′s of Australians and New Zealander’s every week. Today however marked the end of an era with Kristie Caddick (nee Buchanan) leaving RedBalloon after seven years. Originally joining as a Marketing Manager – and since 2012 she has been the CEO. She has chosen to dedicate the next part…

Why “I didn’t know” is no excuse

This article first appeared on LinkedIn in March 2015. I was always getting into trouble as a child and breaking the rules. At the time I knew what I was doing was wrong, but I didn’t think anyone would notice. I was trying to ‘get away with it’. One thing I have found fascinating through my experience on TEN’s Shark Tank, is that some people pitching somehow still think they are in the schoolyard, and that cutting corners is OK….

When was the last time you said thank you?

I felt completely honored with the RedBalloon team hosted a #redshark party - I love my 'Shark' party - thanks team

Anyone who has met me or listened to me at a speaking event knows I’m a passionate person. For example, I’m passionate about giving people opportunities to share good times with those that matter to them: this is the passion that drives RedBalloon. I’ve said before how much of an honour it is to be part of people’s happiest, most thrilling, and special moments. But I also believe that these “good times” shouldn’t just be reserved for weekends or special…

Behind the Scenes: The Secret to Raising Teenagers – and Managing Millennials

This post is part of a series in which Influencers go behind the scenes to explain in detail one aspect of their work. Read all the stories here and write your own (please include the hashtag #BehindTheScenes in the body of your post). We live in a time like no other: my children have never had to learn how to use a computer and the speed at which they can find what they want to know on their smartphone is…

Longing to Belong

At the very core of our being – we want to feel connected to something bigger than ourselves. Maslow’s hierarchy of needs speaks to self-esteem and respect – and respect is very much about being in a place where you can be yourself. When I left corporate life and started my own business I wanted to build a business ‘where I wanted to work’… I wanted to be myself, be respected for my contribution and more than anything I wanted…