Tag Archives: Business Leadership

What is the best business idea?

This month we have been on set shooting “Shark Tank” Australia – for Channel Ten. The team of ‘sharks’ (pictured) is reviewing people pitching his or her business ideas – as we celebrate entrepreneurship and invention there are other things I will be looking for in the business ideas that — with nurturing and investment — will become great businesses. We will see hundreds of business ideas. Not all will make it to TV. Some will paint themselves as a…

Longing to Belong

At the very core of our being – we want to feel connected to something bigger than ourselves. Maslow’s hierarchy of needs speaks to self-esteem and respect – and respect is very much about being in a place where you can be yourself. When I left corporate life and started my own business I wanted to build a business ‘where I wanted to work’… I wanted to be myself, be respected for my contribution and more than anything I wanted…

How Business Leaders ‘Do It All’

“How do you do it all?” This is a question every woman leader seems to be asked, but this question is relevant for all busy people and all people who aspire to leadership. ‘Leadership’ can seem like a big word. Many people are reluctant to give themselves that title, fearing if they call themselves a leader they will be open for ridicule – and the tall poppy syndrome (which Seth Godin told us in Sydney last week is not an…

3 things I wish I’d known…

I was recently interviewed by AICD (Australian Institute of Company Directors) on three things I wish I’d known… (very pleased I could squeeze all those years and years of hard work into a 2 minute video) Going from urgent to urgent – rather than taking a longer term view. Most businesses in start up phase are in a constant state of ‘urgent’ having a longer term view can all serve greatly the effectiveness of effort. Three things I wish I…

Big dreams – if you think you can you can.

We have just completed our planning cycle. And I am completely excited by the plans that the leadership team has created under the stewardship of CEO Kristie. Whilst I am clearly not going to reveal the content here… it gave me cause to reflect about dreaming big – and playing full out. RedBalloon is all about ‘Good – Times’ and the speed at which we play a bigger and bigger game is inspiring. – Thanks Team “If you think you…

The search for meaning at work…

I’d worked in a lot of places before I started a business of my own – I had some great work experiences and some lousy one’s. One thing I did know is that when I was happy at work – I flourished and had an amazing capacity to do my best – effortlessly. So as I muddled my way through working out what I wanted to achieve in creating the culture at RedBalloon – there was one thing I knew….

We are multi sensory beings – Aesop

Think about the brands that you love – how do they make you feel? What do they mean to you? Now think about those bill boards that you pass every day – for businesses and products that don’t stand for anything and don’t mean anything (and they may also not be relevant to you either). The point is you don’t think about them, you manage to filter them out of your consciousness. Humans’ are multi sensory beings that are ‘meaning’…

The Bottom Line – Interview in full.

Naomi Simson 2

It is curious to see the outcome of me being interviewed. I found the interview with Alex to be far more of a chat with the friend over coffee. I was surprised at what he managed to dig out – including ancient photo’s. It is far more about me the person than my thoughts on leadership or my view of the world.Above is the  interview with Alex Malley – That appeared on Channel 9 at 4pm 14 June (19 minutes)….

Recruiting is like dating – it is two way.

Recently a fellow entrepreneur asked me to take a look at a job ad that she had created for an account manager role. Now I believe that anyone who is accountable for customer relationship needs to truly live and breath the essence of a business. To be completely at one with it’s vision and values. It is not just about doing the job; it is about being the ‘brand’. A walking, talking personification of the beliefs of the business. You…

I was sitting quietly at my desk….

I was sitting quietly at my desk last Wednesday… going through some emails, being intentional about getting back to people as soon as I can when I get an email from Pip Marlow – Microsoft Australia Managing Director. I don’t know Pip so it was unusual to hear from her. With interest I read the missive headed up “Joined- Up Innovation.” Dear Naomi I wanted to let you know that tonight Microsoft will proudly recognise you at an event being…