Tag Archives: Business Growth

We are multi sensory beings – Aesop

Think about the brands that you love – how do they make you feel? What do they mean to you? Now think about those bill boards that you pass every day – for businesses and products that don’t stand for anything and don’t mean anything (and they may also not be relevant to you either). The point is you don’t think about them, you manage to filter them out of your consciousness. Humans’ are multi sensory beings that are ‘meaning’…

Our path to RedBalloon may differ but our purpose aligns.

As I look around the office at RedBalloon I note that we are ready waiting for the Christmas rush to begin in earnest. We have had many new RedBallooners join us recently as we continue to grow significantly. I understand that there have now been 214 RedBallooners in our 12 year history – walk through our doors, they have added his or her talents to achieving our  purpose, some have gone on to other great adventures – but there are…

All Expenses Paid and No Surprises

Some weeks ago I was invited to participate in a BRW round table with Paul Bakker, Amanda Gome, and Grant Johnstone on managing costs in business. My initial reaction was “What would I know about that – I believe that  you need to spend money to make money”… then I started to think about how we continue to focus on budgets and performance at RedBalloon – so I convinced myself that perhaps I could add a different view to the…

It’s BHAG Day!

Today at exactly 10.41 am is the moment in time I have looked forward to for more than a decade. I thought this day would come somewhere in 2015. 16 October 2013 is BHAG day – it feels even more special than a birthday. And it is a day of reflection, laughter, joy and celebration. When Kirsten, Jemma and I sat around wondering “how could we change gifting in Australia forever” so that experiences became a top of mind when Australians considered…

The great untapped tool to drive growth

If you were given the ‘secret sauce’ – one thing to do right now to drive growth in your business… would you do it? Is growth a goal for you? Is it just an idea, or is it core to your existence? Does it excite you? Here is the irony – I get asked weekly, if not daily, by people from all walks of our business community – “How do I drive growth?” And I do have a very pragmatic…

Up, up and away – Melbourne Weekly Review

It is not often that I add to my own blog something that has been written about me – this article written by Peter Wilmoth and appeared with a cover shot throughout Melbourne last week. I thought it might give a broader perspective to you about my life…. Up, up and away. If any of the more than 1000 operators who provide experiences for “experience retailer” RedBalloon happen to notice an elegant woman abseiling down a cliff or doing some…

Where I do my best work – Anywhere

The only thing that is constant in my life is being on the move. I was asked by LinkedIn to share ‘where and how’ I work… Maybe this request was inspired by Marissa Mayers demand for the Yahoo employees to stop telecommuting and come to the office. [I think she may well have been taken a little out of context. I know the importance of feeling a part of the team – and if I am out and about the…

Coming up this week 21 Jan 2012

I am finally back in the office after a wonderful three weeks enjoying the Australian summer with the family on the Central Coast. Apart from writing a blog or two I completely relaxed- did a crossword, played totem tennis and my 14 year old son completely thrashed me at chess… Now I am ready for a big, bright and happy 2013 at RedBalloon. According to my diary this week: Monday: one on one’s in the office Tuesday & Wednesday: Client…

Eight things that have disappeared at work

I started my career bright-eyed and bushy-tailed – committed to doing my best work – armed with my very precious degree – and now years later, I have been accused of starting a ‘namby pamby’ employment revolution… and I am impatient to influence the ‘happiness at work’ movement to a greater degree. As I reflect on my own quarter of a century (that is only 25 years) in the workforce, I see that already there is much to celebrate in…

The four forgotten elements to a turn around

It is not often that I get to listen to a big business guy talk about his trials and tribulations inside a global business. I know that I often felt frustrated when I worked in big business – I just didn’t think I could make a difference. I found it refreshing to listen to Bill Pulver (now CEO of Appen Butler Hill) but long term career guy with ACNeilsen / Netratings. I wondered what I would do with a business…