My Books


READY TO SOAR – Turn your brilliant idea into a business you love. 2016

I would say that one of the questions I get the most is “should I start a business?” Now I can’t answer that, what people are really saying is “Am I cut out to be an entrepreneur?” At any given point more than 10% of adult Australians are considering ‘an innovative idea that could be the next big thing’…. Do you have an idea, you think it might have potential — perhaps people will even spend their hard-earned cash on it … if you could just get started. In Ready to Soar,  I show you how to develop your brilliant idea into a thriving business.

I wrote Ready to Soar because I want people to start their businesses with their eyes wide open so that they don’t get blind sided.

Whether you want to make oodles of money, help create a better world or simply become your own boss, Ready to Soar can help. You will learn how to avoid the pitfalls that many start-up businesses make, formulate your ideas, make plans and develop your individual road map for success.

First, I look at how to create possibility and opportunity for your idea, but also how to be pragmatic and realistic about its potential. I share from my own experience (the ups, downs and side way moves) and that of the many business founders I have mentored, coached, invested in and learned from.

I’ll help you sort out what step to take first, and travel with you right through to the launch of your business. Of course I take a big look at how to pitch, I qualify what a pivot is and sort out your funding and finance – well at least share what sort of options are available to you, as well as encouraging you to explore what real success looks like.

You’ll be challenged to think through things that might never have occurred to you, I do reveal the questions I wishes people had asked me all those years ago.

Ready to Soar will help you turn your dream into a reality.

In store now at these great book sellers including:  iBooks  Amazon  Booktopia Dymocks RedBalloon (Signed Copies) 
Podcasts: Apple, Dymocks,

The words of  ‘wisdom’ and practical advice comes from years of experience as Andrew points out:

“After two hard years of trying to get my idea off the ground I have figured out the difference between a good idea working and not working isn’t just about how good the idea is. It’s about people and timing. For me it was the right advice at the right time from the right person (Naomi)  that has helped launch my idea to the next level.

No matter who you are or what your business idea is, one thing is certain, You don’t know what you don’t know. Hence, the reason the right advice from the right person at the right time cannot be valued highly enough.”

Dr Andrew Rochford TV presenter and founder

LIVE WHAT YOU LOVE – When Passion and Purpose Change your Life. 2015

If there is one thing we all are it’s “time poor”. (and I know that even more now being a part of the team for Channel Ten’s 2015 Shark Tank Australia). Time is our most precious asset – we are all given only 24 hours a day. Though how you choose to spend those precious seconds, minutes, hours, days and weeks will ultimately determine your sense of well being, or success.

I know your pain, as it is mine too. The hardest thing I have had to do — ever — is to make the choice on where I spend my time. So many choices: education, reading, events, socialising, let alone work, family, friends and fitness. And there’s so little time.

And now I am presenting you with a new book to read… if you buy it will you read it? I have written it to inspire you to choose it over the others on the pile next to your bed. This is what I do know, if you choose to spend some of your precious time investing in reading this book, you will be far better equipped to make great choices for your life and your future. If you give your time to discovery you will reap the reward, whatever that reward may be. It might be simply flourishing, or career guidance; perhaps some insights on starting a business, or you might find the inspiration you need to succeed on your academic journey. My new book will make a difference towards living a life you love.

I know if you take the time, contemplate the words, make them your own and do the exercises I have included your experience o

f life will shift – and you will have a few laughs along the way.

You will discover your passion, understand the power of persistence, know the difference that comes from being positive and ultimately experience a life filled with purpose.

Buy a copy now at great book sellers including:  iBooks  Amazon  Google Play Booktopia Dymocks

Or get a signed print copy RedBalloon (Signed Copies) 

I’ve also set up a LinkedIn group so that people can share their stories on about how they have put into practice #LiveWhatYouLove

6 Responses

  1. 18 November 2014 at 10:52 am

    I would like to buy your book I like your topic
    living a live you love

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