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How To Prioritise

Last year I was (and the RedBalloon team) honoured being named winner National Telstra Business Women’s Awards – Innovation – at the event, I committed to being a great ambassador for the awards ‘and do them proud’. (speech below). So now it is time to nominate those women who you see who are up to stuff. Women who are both interesting and interested, who contribute to the bigger picture and support those around them.

The journey through these awards is first class and absolutely worthwhile. It is a nurturing environment, judges seeking out the strengths of each nominee. It is not about competition or winning, it is about meeting other amazing women.

So who do you know that you wish to nominate?

Here are some thoughts specifically when asked questions about women in business:

What is the one piece of advice you would offer other women in business?
There are three things that I think all business people need to know when starting out.

  1. Why are you going into business – be really clear about your purpose?
  2. Know the metrics, understand money no business can thrive without cash.
  3. Surround yourself with people who you can learn from and give knowledge to.

What are the biggest mistakes you see women making in business?
A male entrepreneur that I know recently challenged me that Australian women ‘dabble in cottage industry businesses’. Of course, this was a red rag to a bull – but it did get me thinking – why don’t women found and then run bigger businesses, or do they and we just don’t know about it. So my challenge to women is “Dare to Dream bigger than you can imagine” Allow yourself to experience failure – pick yourself up and do it again. Many famous business owners have tried again and again before they succeeded. As one of my mentors once said to me ‘Naomi it may have been a very expensive lesson – so you better have learned something very big from it.’

Dare to participate in these awards too.

Reader Interactions


  1. Hey Naomi

    Long time no see – soooo good to see this clip.

    Great award, well deserved, powerful speech.

    And awesome dress 🙂

    Hope 2cu soon

    Tony x

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  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal


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