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I was asked for a magazine interview whether the idea or execution was more important.- It is execution every time.

I have a personal motto ‘If it’s meant to be it’s up to me.’ This does not mean that I have to do all the work but it does mean that I have to stay focused on the outcome and never ever, ever give up until it get’s done.
At RedBalloon we have hundreds of ideas ‘daily’ we could do this, or that – but success has come through absolute focus. An idea is useless without delivery… execution is everything. We recently had a full day off-site which we called the ‘white space day’ because we were working on ideas for dramatic growth in 2011. That day would be a complete waste of time and resources unless a program of execution was also developed to support it.

The proof, of course, will be in 2011 delivery of these projects – but knowing which investment and initiatives need to be undertaken now to get ready for those is the first step.

In the same article, I was asked  ‘Is it better to be passionate or objective?’

One word that I hear regularly from people is ‘she is so amazingly passionate’. Even in a one-minute conversation with someone, they will often comment ‘you clearly love what you do’. Passion cannot be manufactured – it comes from having a clear purpose and seeing the results of what you’re doing. But passion is not enough a great team to be objective is important. I am fortunate to have surrounded myself with great people at RedBalloon who can take an objective view of the world. This offers a great balance. People who will keep you focused and look at all the various outcomes of a given idea. I definitely would never want to be a leader – such as an emperor with new clothes where no one gave him and objective opinion about what he was really doing.

Passion is infectious, which needs to be supported by objectivity so that one does not get lost on a tangent.

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  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration
  • If you caught @sharktankau tonight I might have mentioned #gettinglucky @luckybuddhabeer 😂 🍺 @ten_insider @beer.pal


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