Main navigation

I was asked for a magazine interview whether the idea or execution was more important.- It is execution every time.

I have a personal motto ‘If it’s meant to be it’s up to me.’ This does not mean that I have to do all the work but it does mean that I have to stay focused on the outcome and never ever, ever give up until it get’s done.
At RedBalloon we have hundreds of ideas ‘daily’ we could do this, or that – but success has come through absolute focus. An idea is useless without delivery… execution is everything. We recently had a full day off-site which we called the ‘white space day’ because we were working on ideas for dramatic growth in 2011. That day would be a complete waste of time and resources unless a program of execution was also developed to support it.

The proof, of course, will be in 2011 delivery of these projects – but knowing which investment and initiatives need to be undertaken now to get ready for those is the first step.

In the same article, I was asked  ‘Is it better to be passionate or objective?’

One word that I hear regularly from people is ‘she is so amazingly passionate’. Even in a one-minute conversation with someone, they will often comment ‘you clearly love what you do’. Passion cannot be manufactured – it comes from having a clear purpose and seeing the results of what you’re doing. But passion is not enough a great team to be objective is important. I am fortunate to have surrounded myself with great people at RedBalloon who can take an objective view of the world. This offers a great balance. People who will keep you focused and look at all the various outcomes of a given idea. I definitely would never want to be a leader – such as an emperor with new clothes where no one gave him and objective opinion about what he was really doing.

Passion is infectious, which needs to be supported by objectivity so that one does not get lost on a tangent.

Reader Interactions

Leave a comment
*All fields are required

Your email address will not be published. Required fields are marked *

join the conversation
@ the huddle
Click to discover how I can help you progress to the next level through my Facebook Community The Huddle.

@naomisimson

  • What a gorgeous shot by @avaleemichelle who captured the magic of gifting... #ExperienceGifting this Christmas with @redballoon 🎈
  • #tbt To a time when life was very simple and before hairdressers @bonnie.hair.mua did your mum’s hair cuts look like mine? 🙀 probably 1970. #throwback
  • Oh yeah it’s that time of year that I absolutely love. Friends Family and Fun! Thanks for the pic @ten_insider @redballoon
  • What does Sydney mean to you? In pictures #snapsydney with @dailytelegraph 💃 post for 22 Nov to be in it.
  • I’m in great company this evening for the @cityofsydney Visiting Entrepreneur Program with Vicki Saunders of  @sheeo_world, @jo_burston of @rarebirdshq and Chelsea Wise of Hyper Anna 💃🏼💃🏼💃🏻💃🏻 #VEPSyd

follow

download the book

To learn more, enter your email for a FREE copy of Ready To Soar, Chapter One.

close x
  • enter your first name
  • enter your email
  • join the community

    To Learn more, enter
    email for a Free
    copy of Ready to Soar,
    Chapter One

    plus an invitation to join
    The Huddle Facebook community.

  • enter your name
  • enter your email