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If you’ve met me in person you know that I have rather an extensive wardrobe of red outfits. I do love red (but believe it or not it is not my favourite colour). I am lucky that red is now in fashion. And especially in winter it really brightens things up.

Red is a power colour according to researchers (which one’s I don’t know) it is memorable and has cut through – that is why so many companies have a red logo. We all know that red cars go faster….apparently they get more speeding tickets too (I wonder if this is still the case now that camera’s issue the speeding fines.)

I heard a brief article on the radio last night that said – that if you wear red – you are going to be more successful. More successful than what I thought and I also wondered where this ‘research’ was from?

It, in fact, comes out of the fact that the Chinese think that the colour red is lucky and they are wearing red uniforms during the Olympics (as they have always done).

The research was published in this month’s issue of Psychological Science. Researchers showed 42 taekwondo referees videos of blue and red clad competitors sparring.

Then they swapped their colours, but they were exactly the same moves.

Competitors wearing red got thirteen percent more points and the points increased after the blue athlete was digitally transformed into a red athlete and decrease when the red competitor turned blue.

“Although there is a need for further research, including research on the effects of different colours, our results suggest a need to change the rules or support referees by providing electronic decision-making aids in those sports in which this colour bias may be a problem.”

I just wear red because I like it.

Reader Interactions


  1. Red is the Western colour for debt, also for value decrease on the ASX and green for increase.

    On the Shanghai SX red is the colour for value increase and green for decrease.

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  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
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