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I have started writing a regular blog for the new online magazine for Entrepreneurs.
My blogs appear on a Friday. Here is the entry from the first week.

    • It is fun listening to big business and government tell people what is “up” with SMEs at the moment. I was once the marketing manager for small business at Apple (okay, so that was 15 years ago) but I did the same … read the research, simplified all the detail into a few sentences and wrote the press release. With 500,000 small businesses in NSW alone, I would suggest that there is at least that many issues too.

Here are the standard ones ? compliance, cash flow, and succession.

I’d suggest, however that our troubles are not that much different from big business. We want people – great people, talented people who are passionate and committed to the work that they do. We want people who are creative, take initiative and are natural leaders.

So finding great talent takes up a lot of time. Even if you use recruiters, people are so important to an organisation that you simply must be involved with the process.

Then of course you can get great people, you then train them, educate them, nurture and develop their skills and talents. Then because they are good, or even great, some other company will up the ante and poach them ? quite inflationary really.

But this is not a blame game, people. Companies will do what works for them commercially to attract great talent.

My point is ? how are we responsible as business owners? If we have engaging jobs, where people are constantly learning, where they know the difference that they make, and they are truly acknowledged for their contribution, would the grass be greener?

A third of people leave their employment because they simply think they are not noticed.

Now that is up to us.

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@naomisimson

  • Happiness:
Think less, Feel more;
Frown less, Smile more;
Judge less, Accept more;
Watch less, Do more;
Complain less, Appreciate more;
Fear less, Love more....
Give it a crack 😎on a weekend like this what's to stop you! #naturalbeauty #happiness
  • Friday drinks must be here soon surely ... or I'm out! #friyay
  • In the 90s I left my cushy job at Apple.

I’d be a squillionaire if I still had my stock options.

I don’t regret it. Here's why:

After 10 years of corporate, I wanted to ‘do my own thing’. I started with freelance marketing.

My strategy? Hard work and build strong brands.

It seemed to work - new clients came from referrals.

But after 18 months, I came to a realisation:

All my clients wanted was “more customers”, not complex branding plans.

SO I thought I’d build a brand of my own. Something to get them “more customers”. RedBalloon was born. The purpose? Give people amazing experiences.

16 years on, RB has delivered 3.8 million customers to 2000 small businesses.

Now, when I give talks, I always get the same question: “How did you build such a strong brand?” Funny how it comes full circle.

I can’t answer that with a time limit.

Though I think I found a way - an online course. “How to Build your Business Brand” - years of experience in one place (link in bio if interested). But, that’s not the point of this post.

If I stayed with Apple I’d be unbelievably wealthy.

Quitting was still the best thing I’ve ever done.

So if you want to take a leap of faith, do it.

All I ask you is this:

Trust yourself and never underestimate the power of brand.
  • #tbt the originals circa 2004 🎈 it reminds that an entrepreneurs journey is long and full of twists and turns. What a ride! @redballoonexperiences
  • I have always been rushing! I need to remind myself of this one regularity. I'm intentional, not frenetic. Choose the one thing that needs to get done to make everything easier! #inspiration

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